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Can I Change Your Mind?: The Craft and Art of Persuasive Writing Paperback – 30 April 2007

3.9 out of 5 stars 41 ratings

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Product details

  • Paperback : 246 pages
  • ISBN-10 : 0713678496
  • ISBN-13 : 978-0713678499
  • Product Dimensions : 12.98 x 1.7 x 19.94 cm
  • Publisher : A & C Black Publishers Ltd (30 April 2007)
  • Language: : English
  • Customer reviews:
    3.9 out of 5 stars 41 ratings

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Review

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about and that's saying a great deal. 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' --Jeremy Bullmore, columnist for "Campaign", "Management Today" and "The Guardian"

Synopsis

These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and as you'd expect highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)