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Can I Change Your Mind?: The Craft and Art of Persuasive Writing by [Camp, Lindsay]
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Can I Change Your Mind?: The Craft and Art of Persuasive Writing Kindle Edition

4.4 out of 5 stars 38 customer reviews

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Length: 257 pages

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Review

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about and that's saying a great deal. 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' --Jeremy Bullmore, columnist for "Campaign", "Management Today" and "The Guardian"

About the Author

Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also-uniquely-been nominated twice in one year for the silver award in this category.

Product details

  • Format: Kindle Edition
  • File Size: 2797 KB
  • Print Length: 257 pages
  • Page Numbers Source ISBN: 0713678496
  • Publisher: A&C Black Business Information and Development; 1 edition (1 July 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B005Z1CVA6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.4 out of 5 stars 38 customer reviews
  • Amazon Bestsellers Rank: #226,545 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Paperback
Okay, I admit it: the five star reviews persuaded me. Yes, I thought it odd that some of the reviewers referred to the author by his first name, but I went ahead anyway. What was I thinking?

I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like the one used on the front cover, behind that odd title (the author's fans may say that the title itself is a little persuasive trick. I would say it's just a bad title). Suffice it to say, good tips were hard to find.

The author's best tip? 'Remember the reader and the result.' Fine. Obvious, but fine. Another gem - 'I don't think of a compelling opening line, I feel for one.' Fair enough, but that's not really a useful tip, is it? You don't find many cookbooks that say 'Just cook the food until you feel it's ready.'

And so it goes. The author states many times that he's not telling us what to write, but how to write. But if the best advice he can offer is to feel for compelling opening lines, then he shouldn't be writing books like this. If you get the chance, read the blurb on the back of the book. For a persuasive writer, it's very poor work.

Can I Change Your Mind? AKA Go On Pick Me Up is 230+ pages of pure filler. Unfortunately, I can't offer you an alternative, since this was my first dip into the world of learning persuasive writing. Don't let it be yours. Look elsewhere and save yourself 6.99, today.
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Format: Paperback
So, a book that tells us quite categorically how to write? Well, no, not at all; it's a book that suggests and introduces, smiles winningly and even, at times, flirts with the reader - this is engaging not-so-common sense mixed with insight, confidently self-deprecating expertise and a very generous helping of good humour. There's no dogged insistence in this book, we are at liberty to take what we want from it. But there's a sense of smiling confidence that we will actually be taking quite a lot of it, because it is, as one might expect, a very persuasive book indeed.

The general message is that the awareness of what we say, why and how we say it and who we say it to makes the crucial difference in building effective relationships between reader and writer. This is a book primarily about persuasive writing, but with a more universal application - in this era of complex communication choices, it encourages us to step back and consider whether we actually know what we're trying to do, before we try to do it.

The information is astute, concise, well-ordered, entertaining and attractive, in all a superb illustration of it's own message - I introduced this book to my son, currently studying for GCSE's and experiencing a pronounced state of English Language cynicism; not only did he actively enjoy the read but his resultant appreciation of another, more interesting level of written communication spurred him on to greater things and 3 A's in his subsequent English exams.

This is a book that deserves respect and earns it. I very much enjoyed reading it and would recommend it to all those who want their words to count.
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Format: Paperback Verified Purchase
This book is a rambling waffle that is amazingly void of useful content, by a writer who tries to be 'cute' on every page, but fails to deliver what the title promises. I will be very cautious about buying anything from this publisher again.
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By Magnus on 11 Sept. 2012
Format: Kindle Edition Verified Purchase
For this reader the result was annoyance.
The book contains some wisdom but the overwhelming experience is of being smothered in meandering, self-regarding and self-indulgent prose.
On the whole, a good example of how not to write enaging copy, and an outstanding case of where ruthless editing is required.
Maybe worth a look if you can borrow it, but you might find the labour outweighs the reward.
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Format: Paperback Verified Purchase
This approach to writing sales copy is fascinating. The book approaches​ the subject from a completely different angle for the traditional publications on the subject and as a result delivers on every level.
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Format: Paperback
I knew that I needed some help with my writing and specifically how to engage with readers and persuade them. So, I was looking around at what there was on Amazon and was not really captivated. However, this one looked good, bearing in mind the comments and at seven quid, it was worth a punt. If nothing else, it should be fun! I have been surprised to find that not only has it inspired me to be more expressive, yet structured, with my writing it has helped me find that inner voice. (You know, that one that is speaking to you now). By giving some great ground rules and communicating the need for strong and successful writing, he has delivered a book that takes you on a linguistic journey which is engaging, informative and entertaining.
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Format: Paperback Verified Purchase
My original review is below the dotted line:

However, I would now like to donwgrade this book to one star after the author left a comment asking "how can someone like you make a living as a copywriter?" after I made a single typo in my review. He has now withdrawn the comment, but I have a screen grab (it's quite amusing really).

However, I am incredibly insulted that an author would wish to insult his customers in this manner and just shows that he is as pathetic as his book. Unfortunately for him, he has now lost a customer for life and I won't be recommending his book - which I was prepared to do to friends and colleagues.

------

As a copywriter, I am always looking out for how my peers go about their work; and based on previous reviews of this book, I had high expectations of how the author would describe their methods and thinking behind copywriting.

Unfortunately, I felt completely let down by a book that has literally put me to sleep on more than one occassion. While their are certainly many great points that the author makes, and plenty of hints and tips too, these are buried in large volumes of text that, to me, are unnecessary. It's as if the author loves the sound of their own voice. What's more, it's written in a very ingratiating manner with the author trying to be "your buddy".

Overall, I feel that the book could be written much more concisely and get to the point much better. It's a shame, because the author does make many good points, it's just they aren't clear or evident - ironic really, since it's the main focus of the book.

There are other books available on 'persuassive' writing that are much better. I would certainly not recommend this one.
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