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Can I Change Your Mind?: The Craft and Art of Persuasive Writing Kindle Edition
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|Length: 257 pages|
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Top Customer Reviews
I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like the one used on the front cover, behind that odd title (the author's fans may say that the title itself is a little persuasive trick. I would say it's just a bad title). Suffice it to say, good tips were hard to find.
The author's best tip? 'Remember the reader and the result.' Fine. Obvious, but fine. Another gem - 'I don't think of a compelling opening line, I feel for one.' Fair enough, but that's not really a useful tip, is it? You don't find many cookbooks that say 'Just cook the food until you feel it's ready.'
And so it goes. The author states many times that he's not telling us what to write, but how to write. But if the best advice he can offer is to feel for compelling opening lines, then he shouldn't be writing books like this. If you get the chance, read the blurb on the back of the book. For a persuasive writer, it's very poor work.
Can I Change Your Mind? AKA Go On Pick Me Up is 230+ pages of pure filler. Unfortunately, I can't offer you an alternative, since this was my first dip into the world of learning persuasive writing. Don't let it be yours. Look elsewhere and save yourself 6.99, today.
The general message is that the awareness of what we say, why and how we say it and who we say it to makes the crucial difference in building effective relationships between reader and writer. This is a book primarily about persuasive writing, but with a more universal application - in this era of complex communication choices, it encourages us to step back and consider whether we actually know what we're trying to do, before we try to do it.
The information is astute, concise, well-ordered, entertaining and attractive, in all a superb illustration of it's own message - I introduced this book to my son, currently studying for GCSE's and experiencing a pronounced state of English Language cynicism; not only did he actively enjoy the read but his resultant appreciation of another, more interesting level of written communication spurred him on to greater things and 3 A's in his subsequent English exams.
This is a book that deserves respect and earns it. I very much enjoyed reading it and would recommend it to all those who want their words to count.
The book contains some wisdom but the overwhelming experience is of being smothered in meandering, self-regarding and self-indulgent prose.
On the whole, a good example of how not to write enaging copy, and an outstanding case of where ruthless editing is required.
Maybe worth a look if you can borrow it, but you might find the labour outweighs the reward.
However, I would now like to donwgrade this book to one star after the author left a comment asking "how can someone like you make a living as a copywriter?" after I made a single typo in my review. He has now withdrawn the comment, but I have a screen grab (it's quite amusing really).
However, I am incredibly insulted that an author would wish to insult his customers in this manner and just shows that he is as pathetic as his book. Unfortunately for him, he has now lost a customer for life and I won't be recommending his book - which I was prepared to do to friends and colleagues.
As a copywriter, I am always looking out for how my peers go about their work; and based on previous reviews of this book, I had high expectations of how the author would describe their methods and thinking behind copywriting.
Unfortunately, I felt completely let down by a book that has literally put me to sleep on more than one occassion. While their are certainly many great points that the author makes, and plenty of hints and tips too, these are buried in large volumes of text that, to me, are unnecessary. It's as if the author loves the sound of their own voice. What's more, it's written in a very ingratiating manner with the author trying to be "your buddy".
Overall, I feel that the book could be written much more concisely and get to the point much better. It's a shame, because the author does make many good points, it's just they aren't clear or evident - ironic really, since it's the main focus of the book.
There are other books available on 'persuassive' writing that are much better. I would certainly not recommend this one.
Most Recent Customer Reviews
I was disappointed with the book. It felt like 99% waffle and not an enjoyable variety, but a kind of forced jollity. Read morePublished 22 months ago by David
Very useful and insightful little book for aspiring writers. Not so much a how-to manual, but a collection of sharp observations and tips from the author. Worth a look.Published on 3 Jan. 2014 by Ioannou Ioannis
Great book, wouldn't hesitate to recommend it to anyone even vaguely interested in expressing themselves to others, via any medium. Quick service and decent price from Amazon.Published on 2 Jan. 2014 by Callum
I loved this book - I read it in one go on a flight and was hooked from start to finish.
Lindsay Camp does a great job of providing useful, practical guidance on all... Read more
Can I Change Your Mind should be taught it schools. It is an antidote to all the well meaning waffle out there. And it WILL change your mind about written communication.Published on 21 Nov. 2010 by Meg Otto
An enjoyable book from which I've taken some important points to use in my future communications.
The key positive of the book is that it's written for a UK audience. Read more
Business books can be very stodgy sometimes, so this book was a breathe of fresh air. I read the whole book over a weekend and can now put into practice some of the useful... Read morePublished on 12 Oct. 2010 by Blacktulip
I bought this book expecting one of the usual, 'cheesy' American books on writing long copy, however, I was very pleasantly surprised. Read more
I've read quite a few books related to writing/advertising/marketing because I work in the industry. Read morePublished on 16 Dec. 2009 by K. Kelly