- Format: Kindle Edition
- File Size: 354.0 KB
- Print Length: 82 pages
- Page Numbers Source ISBN: 1973384817
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B077R56Y54
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 5 customer reviews
- Amazon Bestsellers Rank: #86,410 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Campaigning for Change: An Essential Guide for Campaigning Around the World Kindle Edition
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This is a must read for emerging campaigners - or those newly working in other countries/political environments. The different country examples demonstrate how those nervous of a campaigning approach can be helped to relate to the approach using the tools and frameworks and by relating back to everyday life "Mum, Mum can I have a cookie?". The book is short and punchy and provides approaches/frameworks you can easily try out on ideas both big and small.
For advocacy campaigners with a few grey hairs it is still worth a read. The book includes some tools for helping frame and gain senior level buy in for campaigning approaches and remind yourself of the value successful campaigns create. This enables you to compare value campaigning is adding against the cost of a more traditional service delivery approach taken by charities. The book will be a useful final check before you launch that next campaign to ensure it is really ready. At 80 pages it will not help you solve all of those deep dilemmas. It will help you ensure any campaign plan is clearly thought through, agile and well focused, and help tell you which ideas may need just a tiny bit more 'rapid and revealing' research before they could fly as an advocacy campaign.
The only thing obviously missing for me at the level the book is pitched at is - what could you do with ideas you ultimately decide to park or discard - is there someone else who might benefit from the work your organisation has already put into the idea or might be a better fit to deliver the idea? For those of you who learn better by listening - Jonathan has an Udemy course covering this topic as well.
You also might want to pair this book with Chris Rose's book "How to Win Campaigns 100 steps to success" which draws on his Greenpeace experience in getting the optics/visuals right for your campaign to be successful.
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