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Campaign It!: Achieving Success Through Communication Paperback – 3 Feb 2012

3.4 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Kogan Page; 1 edition (3 Feb. 2012)
  • Language: English
  • ISBN-10: 0749464208
  • ISBN-13: 978-0749464202
  • Product Dimensions: 17.1 x 1.2 x 24.1 cm
  • Average Customer Review: 3.4 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 363,603 in Books (See Top 100 in Books)
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Product description

Review

"[A] powerful read... a strong pick for social issues and new media focused collections." --Midwest Book Review


"[A] powerful read... a strong pick for social issues and new media focused collections." --Midwest Book Review

"Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. "Campaign It!" would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries


"[A] powerful read a strong pick for social issues and new media focused collections." --Midwest Book Review
"Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. "Campaign It!" would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries"


"[A] powerful read... a strong pick for social issues and new media focused collections." --Midwest Book Review

"Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. Campaign It! would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries

Book Description

Alan Barnard one of the world's leading campaigners and Chris Parker is one of Europe's leading communication experts

The Campaign It! brand is a unique communication and development model developed by the bbm agency

Contains a number of unique global examples and case studies of successful campaigns, from the political campaigns of Labour Government, to social and charity campaigns, including interviews with key political and media figures

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20 November 2012
Format: Kindle Edition|Verified Purchase
4 people found this helpful
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6 April 2012
Format: Paperback|Verified Purchase
5 people found this helpful
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28 March 2012
Format: Paperback|Verified Purchase
3 people found this helpful
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23 October 2016
Format: Paperback

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