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CRUSH IT!: why NOW is the time to cash in on your passion Hardcover – 15 Oct 2009
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“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins)
“Gary was the first person to push me on the importance of personal brand and transparency – this was months before anyone was talking about it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of Digg.com)
“Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch—on his own terms.” (Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek)
“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!” (Tony Hsieh, CEO of Zappos.com)
“Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with—or wine or life.” (Scott Simon, host of Weekend Edition Saturday on NPR)
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
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The book is a quick and easy read but you can get a lot of value from it for your professional life. Keep HUSTLING!
Get this book if you want a practical guide to changing your life and making a career (big or small) out of what you love.
I think the general theme of the book is a great idea but it's let down because social media has changed so much since then.
Gary's book Crush It! is about grabbing the bull by the horns and cashing in on what you love doing. His basic principles are 1. Love your family, 2. Work superhard, 3. Live your passion. And basically this is his mantra. So he recommends that you go and work out what you want to do with your favourite thing or your dream, and just live your passion.
The book covers a bit of personal background starting with his family's move from Belarus to America early in his life. His family had a business selling discount liquor. Gary decided that wine was a good thing to get into because there is a whole world around choosing, tasting and picking wines. This became his passion.
The book covers how Gary used Facebook and Twitter to build up awareness of himself and his business. Another principle in the book is that you should build your personal brand. It does not matter if you work for a large corporate and don't want to set up a business on your own - you should still build your personal brand anyway because it will help you with your career. Gary covers how one can do this easily and for free.
He talks about his web cast Wine Library TV (a.k.a. The Thunder Show). He admits that his approach is "in your face" and suspects he loses 10-12% of his viewers because of it. However his passion is evident and this is what keeps the 90%. This was an interesting point in the book because I nearly stopped watching his web cast the first time I watched after that first few minutes, but I carried on because the wine he was tasting was interesting. It grew on me. Gary clearly knows his own faults.
The book is easy to read and only one nitpick from me - he mentions that Internet hasn't been around long and Gary really means the web here.
For success though, you need to temper the work superhard advice with the methods from The 4-hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich.
This book is not a long book and only took a couple of evenings to read, however this allows you more time to CRUSH IT! Its a thought provoking book that makes you question where you are going and what you really want to do. Bought the kindle edition version and will be buying his latest book.
Sections are divided up and really provide some insight into the business world from someone who generally who been very successful. I am now reading it a second time, even though its not really long, its definitely worth re reading.
Thank you gary!
I liked Gary's honesty and frankness when it comes to making a living online. He points out key steps and resources as well as the necessity of being authentic.
I recommend this book to anyone wishing to learn more about personal branding and how to monetize from your passion.
But after watching the #AskGaryVee show religiously over the past year I didn't learn too much new stuff as I've heard Gary talk about all of this already.
So loved the content, amazing book but just came too late for me to get the most value as I knew it already. But not taking anything away from content of the book as it's excellent and for someone not familiar with Gary's philosophy or ideas you need to read this.