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CRUSH IT!: why NOW is the time to cash in on your passion Hardcover – 15 Oct 2009

4.4 out of 5 stars 85 customer reviews

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Frequently Bought Together

  • CRUSH IT!: why NOW is the time to cash in on your passion
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  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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  • #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
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Product details

  • Hardcover: 142 pages
  • Publisher: harperstudio; 1st edition (15 Oct. 2009)
  • Language: English
  • ISBN-10: 0061914177
  • ISBN-13: 978-0061914171
  • Product Dimensions: 14 x 1.7 x 21 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (85 customer reviews)
  • Amazon Bestsellers Rank: 105,401 in Books (See Top 100 in Books)

Product Description

Review

“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins)

“Gary was the first person to push me on the importance of personalbrand and transparency – this was months before anyone was talkingabout it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of Digg.com)

“Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch—on his own terms.” (Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek)

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!” (Tony Hsieh, CEO of Zappos.com)

“Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with—or wine or life.” (Scott Simon, host of Weekend Edition Saturday on NPR)

About the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006.  His lessons on social media, passion, transparency, and reactionary business are not to be missed!


Customer Reviews

Top Customer Reviews

Format: Hardcover
Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter. Although the advice is overly simplistic - Vaynerchuk somewhat naively assumes anyone can emulate his success - and the topic is well-worn, getAbstract appreciates Vaynerchuk's sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.
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Format: Hardcover
I had great expectations for this book, being a fan of Gary's style. I must say that Crush It! doesn't disappoint. Gary's tone gets you energised from the first page. He really believes in his message, and it comes across. He guides us in creating our own personal brand. If you have a passion (as most of us do), you must follow it, work like hell, and the results will come. But you must read the book to know all the details, from the man himself. Ah, and it's small book. I finished it in two evenings. The essentials are all there, with no beating aroud the bush. A must.
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Format: Hardcover
I bought the audio version of this book and it has more info than the hard copy, simply because it is more up to date. Gary's enthusiasm, passion, drive and personality totally shine through in this book, and it's easy to see why he has gained such popularity. He is literally giving you a blueprint to brand yourself and your company and become the person and business you are meant to be. the theme that ran all throughout the book is listen to your customers and interact with them and do so with honesty and integrity - isn't that a wonderful thing to be finally doing in business. The small man is now the giant of media and Gary shows you how to Crush it!
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Format: Paperback Verified Purchase
If you're thinking about starting a business, you'll have read every similar topic and message in this book already, but for free online.

A useful list of obvious things you should do to market yourself (get a Twitter and Facebook page set up - thanks Gary, wouldn't have thought of that), and then it's general low level motivational stuff (YOU are in control! YOU have to make it happen!).

Save the money you'd have spent on this book, and invest it in your idea. Pay for your domain name.
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Format: Hardcover
I really enjoyed this book, Gary sure knows how to share his passion for things and what made him successful in a easy, straight forward way.
Unlike other authors of similar books, Gary is quite a humble person, yet quite intense, who insists on us being true to ourselves and not follow step-by-step his approach..
he gives many tips and tricks on how to develop you passion, but most importantly he talks about the human side of it, about discovering your own DNA and building on it towards success.
I say 'its not what the title says' because Gary himself insists that its not about the money, its about building on your passion, and that happiness is the goal.. not 'cash in on your passion'.. although this could be a result and is exactly what happend to Gary himself.. but there are not tips and trick about how to make money here, but only on building your brand and sharing your passion.. which could lead to money if thats what YOU want, you decide.
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Format: Hardcover
Despite being a hardcover, it's a pretty lightweight book. Big print, lots of white space - you can read this very quickly, which is good in a couple of ways as it means it is clearly laid out and you can take it all in in one go. It has good advice and is quite inspirational, but at no point did I fill my pants. There were no surprises.

He summarises the book in three points early on and, in hindsight, I could have stopped reading at that page.

I think his website was instantly more influential than his book. Nevertheless, he is passionate and has a strong and interesting personality, which comes through in text, but more so on screen.
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Format: Hardcover
I bought this book, fully expecting a riveting read - but got the usual "self promotional" tripe, full of "how I made my millions" cliches, and thin promises. Honestly... its got no more detailed than; get a blog, get an audience, and hope some "faceless" corp will give u money for adspace...

Save your money. tip 1
Dont buy this book. tip 2

If you read this article, and take my two tips, you'll be slightly richer, and vastly happier you didnt buy this rubbish. You are smarter than this book. I promise you that.
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Format: Hardcover
Reading this book is like having Gary Vee in your living room giving your own special keynote speech. This book takes on the same style as his video blogs, which is a refreshing change. Many more people should learn to write the way that they talk.

I was looking forward to reading this book and I can proudly say that it didn't disappoint. I'll add my own quote here "Closed minds miss opportunities." If you don't buy this book, you are missing out on a great opportunity.
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