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on 12 November 2012
I bought and read this in 1 day. Why? Because it deserves its place in the marketing book pantheon. OK, OK this might seem a bit OTT but there's so much wisdom in there, such as focusing your competitors first and then figuring out strategy after. David Bain takes you inside the mind of a clever marketer and it's especially helpful if you're inexperienced with the online marketing world; this book holds your hand and helps you understand the role of competitor analysis.

I see another reviewer praises the book but complains about the idea of buying the next 25 weeks for 77 pence each. I'm no mathematician but 25 x 0.77 = £19.25 - a bargain if this first offering is anything to go by!
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on 13 November 2012
This is fantastic for small business owners like myself who do not have access to teams of marketers or researchers.

Unlike many books and reports I found on marketing this gives actual practical information and a step-by-step guide to work through. By undertaking these steps I have learnt not only about my competitiors businesses but more about my own and have made a number of changes on the back of it.

I'm looking forward to Week 2.
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on 12 November 2012
I bought this part of David's digital marketing strategy because I've known him for a few years. First version of his 26-week marketing plan was very helpful for developing my business. I think the 3.0 will be the best. Jerzy
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on 7 September 2013
Met my expectations and I would always highly recommend the seller. Thanks a lot for making my purchase experience fun.
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on 12 November 2012
OK... this is good info... but are you then going to expect me to buy another 25 books to be able to complete the 26 week program?
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