on 12 November 2012
I bought and read this in 1 day. Why? Because it deserves its place in the marketing book pantheon. OK, OK this might seem a bit OTT but there's so much wisdom in there, such as focusing your competitors first and then figuring out strategy after. David Bain takes you inside the mind of a clever marketer and it's especially helpful if you're inexperienced with the online marketing world; this book holds your hand and helps you understand the role of competitor analysis.
I see another reviewer praises the book but complains about the idea of buying the next 25 weeks for 77 pence each. I'm no mathematician but 25 x 0.77 = £19.25 - a bargain if this first offering is anything to go by!