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CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers Paperback – 29 Dec 2008
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"Genuinely a must for content creators, print buyers, project managers or anyone who is involved with printing critical color in any way. Wish I had written it!"
Daniel Dejan, Sappi Fine Paper/North America ETC Print & Creative Manager
From the Back Cover
Twenty years ago, achieving predictable CMYK color on press was a relatively straightforward process. All the partners in the process―photographers, designers, and printers―had clearly defined roles and responsibilities. With the introduction of Adobe Photoshop in 1990, the digital imaging revolution changed all that. Roles suddenly shifted and blurred. Standards disintegrated. The entire process quickly spiraled into a chaotic free-for-all that couldn’t help but leave everyone frustrated as they scratched their heads and wondered, “What’s wrong with my color?”
CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers has one purpose: to get us all back on the same path to creating predictable color in the RGB-to-CMYK workflow. In a field that often features very strong―and very different―opinions, author Rick McCleary emphasizes the need for cooperation, collaboration, and communication. After first establishing a context for how we all got here, McCleary redefines each partner’s role in the process, demystifies the entire RGB-to-CMYK workflow, and offers a clear, step-by-step guide to achieving predictable color on press. Written with exceptional clarity, CMYK 2.0 presents a highly detailed and thoroughly rigorous approach to CMYK color, and it offers a workflow that all photographers, designers, and printers need―one that works.
The book's companion website provides a collaborative forum of growing resources and information on all things CMYK.
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Most helpful customer reviews on Amazon.com
Written as one professional talking to another, and yet as one friend helping another, this book offers easy to follow instructions for converting files to CMYK.
I have a few massive books on my shelf on color management that left me overwhelmed and confused about the process of converting my digital art files for publication.
CMYK 2.0 cleared everything out of the way and made it possible for me to confidently convert color sensitive works. I never thought it possible that I could understand and learn how to do this, but now I CAN, thanks to this book!
It simplifies the process and offers a step by step guide on how to do it. It also offers common sense advice on the realities of it all, which helped me realign my mindset as to what was possible and what expectations I should let go of.
I just got compliments from the production team who got my CMYK converted files.
If you have felt lost about this process, this is THE book to have!
He explains what is possible (and what is not) and maps out clearly how to get there. In Chapter 6, he provides clear, step by step instructions to help the photographer, designer and pre-press professional prepare files that squeeze the utmost from a well run press (or inkjet). A lot of time is dedicated to preparing 'sound RGB files', soft proofing, and making adjustments to retain critical color and detail, converting to CMYK, tweaking the file once in CMYK, and delivering files that will maximize the press's capabilities.
The book is not an in-depth treatise on Photoshop editing, nor is it meant to be, however he does provide many excellent techniques for color correction, setting appropriate shadows and highlights, dealing with 'out of gamut colors', retaining and detail, sharpening and maximizing the capabilities of CMYK on press.
I strongly recommend this book to all those who wish to improve their results on press, and those who wish to move into the 21st century and the future of commercial printing. You'll love the excellent photography too!
McClary writes clearly and well. Despite the technical topic, the book is actually easy to read. His images have wonderful color. There is no green in the shadows or other off-putting casts. They have punch. Just what I want and now am getting closer to.
The book is well organized. The step-by-step instructions are clear. The subject is big enough that I could not absorb it all in one reading, but each time I refer back to it, I find things getting easier and better.
I strongly recommend this book to all photographers and designers, without reservation.
I know in todays fast paced , price conscious atmosphere, there is a tendency to say, it is not my problem, it is the printers.....but it still is your job and you want it to look good, don't you? Color management is not rocket science, but is somewhat confusing if you don't live with it everyday. This book is a great primer and should be on all designers book shelves and in all college dorm rooms for our future Graphic Artists and Photographers.
Alan L. Kochis