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CIM Professional Diploma in Marketing: Outline Reading List

Miss J. M. Johnson
 
Marketing Planning: A Workbook for Marketing Managers
Marketing Planning: A Workbook for Marketing Managers
"Module 1- Marketing Planning Process; Core Text 1"
Marketing Plans: How to prepare them, how to use them
Marketing Plans: How to prepare them, how to use them
"Module 1- Marketing Planning Process; Core Text 2"
CIM Coursebook: The Marketing Planning Process
CIM Coursebook: The Marketing Planning Process
"Module 1- Marketing Planning Process; Workbook"
Managing Marketing: Marketing Success Through Good Management Practice
Managing Marketing: Marketing Success Through Good Management Practice
"Module 2 - Managing Marketing; Core Text 1"
CIM Coursebook: Managing Marketing
CIM Coursebook: Managing Marketing
"Module 2 - Managing Marketing; Workbook"
Principles and Practice of Marketing
Principles and Practice of Marketing
"Module 3 - Delivering Customer Value Through Marketing; Core Text 1"
CIM Coursebook: Delivering Customer Value through Marketing
CIM Coursebook: Delivering Customer Value through Marketing
"Module 3 - Delivering Customer Value Through Marketing; Workbook"
Project Management: The Managerial Process (McGraw-Hill/Irwin Series Operations and Decision Sciences)
Project Management: The Managerial Process (McGraw-Hill/Irwin Series Operations and Decision Sciences)
"Module 4 - Project Management in Marketing; Core Text 1"
Marketing Research: An Integrated Approach
Marketing Research: An Integrated Approach
"Module 4 - Project Management in Marketing; Core Text 2"
CIM Coursebook: Project Management in Marketing
CIM Coursebook: Project Management in Marketing
"Module 4 - Project Management in Marketing; Workbook"