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CIM Graduate Foundation Programme 2011-2012

Miss J. M. Johnson
 
Principles of Marketing Pack
Principles of Marketing Pack
"1/5 of the 'core' books needed"
Marketing: Concepts and Strategies
Marketing: Concepts and Strategies
"2/5 of the 'core' books needed"
Essentials of Marketing 4/e
Essentials of Marketing 4/e
"3/5 of the 'core' books needed"
Principles of Marketing
Principles of Marketing
"4/5 of the 'core' books needed"
Principles and Practice of Marketing
Principles and Practice of Marketing
"5/5 of the 'core' books needed"
Marketing Plans: How to Prepare Them, How to Use Them
Marketing Plans: How to Prepare Them, How to Use Them
"Module 2 – Planning – Audit & Analysis; extra reading 1"
CIM Marketing Planning Bundle
CIM Marketing Planning Bundle
"Module 2 – Planning – Audit & Analysis; extra reading 2"
CIM Coursebook 08/09 Analysis and Evaluation
CIM Coursebook 08/09 Analysis and Evaluation
"Module 2 – Planning – Audit & Analysis; extra reading 3"
Strategic Marketing Management: Planning, Implementation and Control
Strategic Marketing Management: Planning, Implementation and Control
"Module 3 – Planning – Strategy Development; extra reading 1"
Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning
"Module 3 – Planning – Strategy Development; extra reading 2"
Exploring Corporate Strategy (6th Edition)
Exploring Corporate Strategy (6th Edition)
"Module 3 – Planning – Strategy Development; extra reading 3"
Strategic Marketing Planning and Control
Strategic Marketing Planning and Control
"Module 3 – Planning – Strategy Development; extra reading 4"
CIM Coursebook 08/09 Strategic Marketing Decisions
CIM Coursebook 08/09 Strategic Marketing Decisions
"Module 3 – Planning – Strategy Development; extra reading 5"
Marketing Communications: Engagement, Strategies and Practice
Marketing Communications: Engagement, Strategies and Practice
"Module 6 – Communications Theory; extra reading 1"
CIM Coursebook 08/09 Marketing Communications
CIM Coursebook 08/09 Marketing Communications
"Module 6 – Communications Theory; extra reading 2"
RELATIONSHIP MARKETING MANAGEMENT
RELATIONSHIP MARKETING MANAGEMENT
"Module 7 – Relationship Marketing & Service Delivery; extra reading 1"
Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing)
Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing)
"Module 7 – Relationship Marketing & Service Delivery; extra reading 2"
Relationship Marketing: Exploring Relational Strategies in Marketing
Relationship Marketing: Exploring Relational Strategies in Marketing
"Module 7 – Relationship Marketing & Service Delivery; extra reading 3"
Accounting for Managers: Interpreting Accounting Information for Decision-making
Accounting for Managers: Interpreting Accounting Information for Decision-making
"Module 9 – Evaluation & Control; extra reading 1"
Marketing Due Diligence: Reconnecting Strategy to Share Price
Marketing Due Diligence: Reconnecting Strategy to Share Price
"Module 9 – Evaluation & Control; extra reading 2"
Marketing Research: An Integrated Approach
Marketing Research: An Integrated Approach
"Module 10 – Research & Information; extra reading 1"
CIM Coursebook 08/09 Marketing Research and Information
CIM Coursebook 08/09 Marketing Research and Information
"Module 10 – Research & Information; extra reading 2"