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Buzzmarketing: Get People to Talk About Your Stuff Hardcover – 1 Aug 2005

4.1 out of 5 stars 6 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio (1 Aug. 2005)
  • Language: English
  • ISBN-10: 1591840929
  • ISBN-13: 978-1591840923
  • Product Dimensions: 16 x 2.5 x 23.4 cm
  • Average Customer Review: 4.1 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 1,838,979 in Books (See Top 100 in Books)
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Product description

Synopsis

Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.

About the Author

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.


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15 March 2017
Format: Kindle Edition|Verified Purchase
VINE VOICE
29 April 2005
Format: Hardcover
5 people found this helpful
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21 December 2005
Format: Hardcover
2 people found this helpful
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28 May 2007
Format: Hardcover
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10 October 2007
Format: Hardcover
5 May 2006
Format: Hardcover
One person found this helpful
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