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Buyology: How Everything We Believe About Why We Buy is Wrong Paperback – 28 Oct 2008

3.5 out of 5 stars 48 customer reviews

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Paperback, 28 Oct 2008
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Product details

  • Paperback: 256 pages
  • Publisher: Random House Business; Airport / Export e. edition (28 Oct. 2008)
  • Language: English
  • ISBN-10: 1847940129
  • ISBN-13: 978-1847940124
  • Product Dimensions: 15.3 x 1.7 x 23.3 cm
  • Average Customer Review: 3.5 out of 5 stars 48 customer reviews
  • Amazon Bestsellers Rank: 2,108,595 in Books (See Top 100 in Books)
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Product description

Review

Lindstrom brings together a great many strands of research to build a fascinating case. The writing is snappy and the book s a page turner --BBC Focus November 2008

A must-have for those involved with marketing and advertising --ReFresh --This text refers to the Hardcover edition.

Review

'... thorough and persuasive ... rewarding reading not just for marketing professionals, but for anyone interested in the way we behave.'
--This text refers to the Hardcover edition.

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Format: Paperback
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Format: Hardcover
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Format: Paperback|Verified Purchase
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on 6 December 2008
Format: Hardcover
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