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Buyology: How Everything We Believe About Why We Buy Is Wrong Hardcover – 28 Oct 2008

3.7 out of 5 stars 49 customer reviews

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Hardcover, 28 Oct 2008
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Product details

  • Hardcover: 256 pages
  • Publisher: Random House Business (28 Oct. 2008)
  • Language: English
  • ISBN-10: 1847940110
  • ISBN-13: 978-1847940117
  • Product Dimensions: 16.1 x 2.3 x 23.9 cm
  • Average Customer Review: 3.7 out of 5 stars 49 customer reviews
  • Amazon Bestsellers Rank: 936,998 in Books (See Top 100 in Books)
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Product description

Review

Lindstrom brings together a great many strands of research to build a fascinating case. The writing is snappy and the book s a page turner --BBC Focus November 2008

A must-have for those involved with marketing and advertising --ReFresh

Review

'... thorough and persuasive ... rewarding reading not just for marketing professionals, but for anyone interested in the way we behave.'

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