Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £4.99

Save £5.00 (50%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Buyology: How Everything We Believe About Why We Buy is Wrong by [Lindstrom, Martin]
Kindle App Ad

Buyology: How Everything We Believe About Why We Buy is Wrong Kindle Edition

3.4 out of 5 stars 46 customer reviews

See all 12 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
£4.99
Audio Download, Unabridged
"Please retry"

Length: 274 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Kindle Daily Deal
Kindle Daily Deals: Books from 99p
Sign-up to the Kindle Daily Deal email newsletter to discover daily deals from 99p.
Get a £1 reward for movies or TV
Enjoy a £1.00 reward to spend on movies or TV on Amazon Video when you purchase any Amazon Kindle Book from the Kindle Store (excluding Kindle Unlimited, Periodicals and free Kindle Books) offered by Amazon.co.uk. A maximum of 1 reward per customer applies. UK customers only. Offer ends at 23:59 on Wednesday, September 27, 2017. Terms and conditions apply

Product description

Review

"A page-turner"
-"Newsweek"
" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
-"Fast Company"
Lindstrom has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
-"The Washington Post"
Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind
-"The Sunday Times" (UK)
Shatters conventional wisdom
- CNBC
..".brings together a great many strands of research to build a fascinating case. The writing is snappy and the book s a page turner"
-"BBC Focus Magazine"
Lindstrom's research should be of interest to any company launching a new product or brand
-"USA Today
"
"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
-"Time "
When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology .Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.
-"The Eagle Tribune"

An entertaining and informative tome
-The Seattle Examiner

Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of "YOU -The Owner s Manual
"
Move over "Tipping Point" and "Made to Stick" because there s a new book in town: "Buyology." This book lights the way for smart marketers and entrepreneurs.
-Guy Kawasaki, Author of "The Art of the Start
"
"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc."
" Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign. "
-"Ori Brafman, author of the bestselling book," Sway
""Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconsciousforcesthat shape our decision making. One reading of this book and you will look at consumer and producerbehavior in an entirely new light.
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"
""A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide

Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

"From the Hardcover edition.""

"A page-turner"
-Newsweek
" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
-Fast Company
Lindstrom has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
-The Washington Post
Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind
-The Sunday Times (UK)
Shatters conventional wisdom
- CNBC
..".brings together a great many strands of research to build a fascinating case. The writing is snappy and the book s a page turner"
-BBC Focus Magazine
Lindstrom's research should be of interest to any company launching a new product or brand
-USA Today

"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
-Time
When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology .Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.
-The Eagle Tribune

An entertaining and informative tome
-The Seattle Examiner

Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner s Manual

Move over Tipping Point and Made to Stick because there s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.
-Guy Kawasaki, Author of The Art of the Start

"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc.
Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.
-
Ori Brafman, author of the bestselling book, Sway
"Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconsciousforcesthat shape our decision making. One reading of this book and you will look at consumer and producerbehavior in an entirely new light.
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide

Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

From the Hardcover edition."

-A page-turner-
-Newsweek
- Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.-
-Fast Company
-Lindstrom ... has an encyclopedic knowledge of advertising history and an abundance of real-world business experience-
-The Washington Post
-Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind-
-The Sunday Times (UK)
-Shatters conventional wisdom-
- CNBC
-...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner-
-BBC Focus Magazine
-Lindstrom's research should be of interest to any company launching a new product or brand-
-USA Today

-Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products.-
-Time
-When someone tells you that a book is a -page-turner, - you probably think of the latest top-list best-seller. Now you'll think of Buyology....Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. -Buyology- is definitely money well-spent.-
-The Eagle Tribune

-An entertaining and informative tome-
-The Seattle Examiner

-Why do rational people act irrationally? Written like a fast paced detective novel, -Buyology- unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.-
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner's Manual

-Move over Tipping Point and Made to Stick because there's a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.-
-Guy Kawasaki, Author of The Art of the Start

-Martin Lindstrom is one of branding's most original thinkers-
-Robert A. Eckert, CEO & Chairman, Mattel, Inc.
-Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.-
-
Ori Brafman, author of the bestselling book, Sway
-Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.-
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

-A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!-
-Andrew Robertson, CEO & President, BBDO Worldwide

Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

From the Hardcover edition.

Review

'... thorough and persuasive ... rewarding reading not just for marketing professionals, but for anyone interested in the way we behave.'

Product details

  • Format: Kindle Edition
  • File Size: 652 KB
  • Print Length: 274 pages
  • Publisher: Cornerstone Digital (31 July 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 1847940137
  • ISBN-13: 978-1847940131
  • ASIN: B008BSOLMG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.4 out of 5 stars 46 customer reviews
  • Amazon Bestsellers Rank: #44,014 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer Reviews

Top Customer Reviews

Format: Paperback
buyology presents a few interesting insights, but mostly the narrative is marred by the authors irrelevant and boastful ego trip. Also - I find the book lacking in nuance. E.g. Lindstrom often reports that X has an effect on Y - but not how big an effect, and alternative explanations are not given much thought nor space.

Mostly the book fails because it does not tell us why we react in certain ways. In that respect the book simply shows us that brainscanning can tell us which advertising schemes works. But brainscanning can't tell us in advance how or why this works and that does not. Also the book lacks a discussion of how the brainscanning set-up is different from real-world advertising. E.g. It's all fine that mirror-neurons get credit for the ipod fad, but why only the ipod? Why not all other products?

A better book, with focus on the brain, would be A Mind of Its Own: How Your Brain Distorts and Deceives. Also The Political Brain: How We Make Up Our Minds Without Using Our Heads is highly reccommended.
Comment 62 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
This is a pretty lightweight book, and self-indulgent as well.

Most people will learn very little of interest that they probably don't already know. The possible exception to this is facts about the author himself, which are sprinkled throughout the text. Did you know he has an "extremely young, boyish-looking face"? Or that he has "raked-back blond hair"? Do you care?

So anyway, what I have learned is that we don't remember most of the advertisments we see; and we mostly buy stuff for irrational, unconscious or emotional reasons. And by scanning people's brains, you can see how different parts respond to brands and logos. This gives you a bit of insight into hard-to-explain human behaviour, such as smokers who smoke heavily despite the dire health warnings on cigarette packets.

Other amazing things I've learned include the fact that the smell of coffee makes you want to drink coffee.

As far as the book itself goes, Lindstrom fails to produce a decent narrative - it's just a jumble of loosely-connected facts, heaps and heaps of padding, repetition and irrelevant personal details. Plus I spotted a couple of dubious-looking "facts" which I easily found to be incorrect with a quick search of the web.

And as for the author himself - well, after a while he just comes across as egotistical, if not mildy delusional. He's just puffing up a few fairly obvious bits of science into a book he can use to promote his own personal brand.

Oh, and he claims to be responsible for egg yolks being bright yellow. I kid you not.
Comment 74 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Like other bona fide readers of this book, I found it a strange mixture: it does have some interesting insights. But these are overshadowed by the vanity of the author. As well as a shocking sloppiness about facts: for example, one of the two scientific techniques used in the research that supposedly underpins this books is "S.S.T." What does SST actually stand for? Good question - in some parts of the book (e.g. the index) he says it stands for "Solid State Typography". Elsewhere is the book he says it stands for "Solid State Topography". (e.g. page 208). If he can't get even that right, it's difficult to trust him elsewhere.

Speaking of trust. I can't help notice that reviews on this site for this book fall into two camps: reviews like mine, which say the book is "okay but". There there are THIRTY reviews which give it a 5. All these reviews appear to be by reviewers who have reviewed no other book, and give this work one paragraph reviews that verge on the ecstatic: "Mind Blowing!" "Oh what a book!" "Perfectly written". I'm sorry, and I don't wish to offend anyone, but I find it difficult to believe that all these reviews are genuine.

If you're interested in the subject, worth buying -- but be prepared to skip the bits about what a genius the author is, and treat the book with caution -- as well as some of the reviews about it you can read here.
2 Comments 48 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
This book talks about research which has been carried out to determine what makes us buy things. Paco Underhill wrote "Why we Buy" but his approach has been to study people in supermarkets and understand behaviour that way. This book uses the latest in technology - eg MRI - to assess reactions to things. So there is a kind of bizarre fascination in reading how we really do not understand why we react to things in a particular way - it is all determined by the subconscious. Some very interesting findings are presented. My problem is that reading this book is a bit like going on a treasure hunt. There are some wonderful grains of genius, but there is a lot of fluff around it. I got the impression that this author was padding it out so that he could produce a decent length book and make a lot of money. He repeats himself a lot and engages in a lot of "Did you think X? Well, the next chapter will show you how wrong you were" or "I thought Y, and I set out to prove it". OK, I can see the author is some kind of genius, but this book really should provide more for your money than a few interesting facts dressed up in a long and rambling tale.

If you're interested in marketing then by all means buy this book but be prepared to be bored at least half of the time.
Comment 33 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

click to open popover