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Buy-In: Saving Your Good Idea from Getting Shot Down Hardcover – 6 Oct 2010

4.7 out of 5 stars 7 customer reviews

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Product details

  • Hardcover: 208 pages
  • Publisher: Ingram Publisher Services (6 Oct. 2010)
  • Language: English
  • ISBN-10: 1422157296
  • ISBN-13: 978-1422157299
  • Product Dimensions: 14.6 x 2.5 x 21.6 cm
  • Average Customer Review: 4.7 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 281,979 in Books (See Top 100 in Books)
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Review

Interestingly counter-intuitive...Kotter and Whitehead take a pleasingly practical approach to dealing with objections. --Management Today, 25th October 2010

Contestants of Dragon's Den could definitely learn a thing or two from this book. It's a fun, fresh and engaging read, which genuinely made me chuckle...I love it. --Business Review Europe, 25th October 2010

A clever and practical reference guide that can appeal to a wide range of readers with realistic suggestions and tools. --ILM Edge, January 2011

Buy In is a business book with a genuinely original premise... This is a fun read, with the ideas conveyed through a lively, even witty, narrative.
--Communications Director, January 2011

From the Back Cover

A good idea or the right decision needs support or it will not be accepted and implemented well. You or your allies present the plan. You present it well. Then, along with thoughtful issues being raised, come the confounding questions, inane comments, and verbal bullets-either directly at you or, even worse, behind your back. It matters not that the idea clearly makes sense. It matters not that the idea is needed, insightful, innovative, and logical. It matters not even if the issues involved are extremely important to a business, an individual, or even a nation. The proposal is still shot down, accepted but without sufficient support to gain all of its true benefits, or slowly dies a sad death. You've been there, both on and off the job. It can be maddening. You can end up flustered, embarrassed, or furious. All those who would benefit from the idea lose. You lose. In an extreme case, a whole company or nation may lose. Buy-in demonstrates that it doesn't have to be that way. --This text refers to the Audio CD edition.

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25 September 2010
Format: Hardcover
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10 December 2010
Format: Hardcover
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10 November 2010
Format: Audio CD
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27 July 2015
Format: Hardcover|Verified Purchase
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19 October 2010
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15 October 2016
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