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Business, strategy, brand and marketing strategy books

Fraser McCulloch "Fraser McCulloch"
 
Revenge of Brand X
Revenge of Brand X
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Big Red Fez (A Free Press book)
The Big Red Fez (A Free Press book)
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers