Business as Unusual: My Entrepreneurial Journey - Profits with Principles Paperback – 13 Apr 2005
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Dame Anita Roddick is one of the world's most outspoken, controversial and successful entrepreneurs of the age. Business As Unusual charts the story of Roddick and her company The Body Shop, through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium. Roddick tackles a wide range of personal and political issues from self-esteem, to human rights abuses associated with globalisation and offers her own vision for dealing with the demands of an ethical economy.
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Top Customer Reviews
Having read so many business books, I find that most of them repeat much of the advice offered in other books. The result is that each new book provides me with only a small incremental amount of useful information. "Business as Unusual" is a welcome exception. It is so original that it is shocking at times (in a good way). The author's way of running her businesses is radically different to how most businesses are run, and her way has worked successfully for her. I suspect that her way would work for many other companies, if only people would keep their minds open enough to try some of the techniques discussed in this book.
This book is not just a business biography. It is also the biography of an activist. It is difficult to separate these two characteristics of the book since Anita Roddick combines her social activism with her businesses. Indeed, I picked up this book thinking it might be a good read about social activism. I was pleasantly amazed in reading the book to discover how her social activism was compatible with (and sometimes, necessary for) excellent, although unusual, ideas for running a business.
There are hardly any books that make me cry. However, when reading this book, I often found tears in my eyes. Sometimes this occurred when reading the details of particular social injustices that the author had met (and fought).Read more ›
I'm a member of a book club, and this was our book for the Summer holidays. I knew very little of the Body Shop - refillable bottles, expensive shampoos made from strange things that you usually only buy out of curiosity or for presents, and was curious to find out more.
It started freshly and excitingly. But that quickly wore off. I'm a big fan of good writing, and this isn't it. The layout of the book did not really help: I mean, from time to time the text suddenly gets big, sometimes it's part of the text, sometimes it isn't, but it just breaks the flow. And after a while I got rather bored with how Anita was always right and everybody else was ganging up against her, and how she worked with some obscure jungle community to take their product and make it into a luxury cosmetic. As I said - laudable, and every company needs a conscience at least as big as the Body shop's, but I am glad to have got to the end.
(I litterally stopped reading it after the first 2 chapters).
The text was poorly written; you have the main text but also some side text unrelated to the main text in the middle of the page throughout the book (which was really annoying).
The author ... instead if describing her entrepreneurial journey tries to brainwash the reader with her values, which I did not appreciate (but then again I only read two chapters because it was sooooo boring!)
Most Recent Customer Reviews
Go this book in preperation for an interview with the Body Shop. Good book and allowed me to understand the culture of the company before I met with them.Published on 16 April 2013 by Mr Horkesley
The book is ok, mainly just a rant and rave on how green the body shop once was. Not really that helpful for anyone starting a business, would be helpful maybe for an existing... Read morePublished on 6 Dec. 2011 by SB
Book in pristine condition when delivered. Well made, looks and feels like it should've been very expensive, pleasure to hold as pages smooth but not shiny. Read morePublished on 29 Aug. 2011 by Tartlets Book Club