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Business as Unusual: My Entrepreneurial Journey - Profits with Principles Paperback – 13 Apr 2005

3.6 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 296 pages
  • Publisher: Anita Roddick Books; New edition edition (13 April 2005)
  • Language: English
  • ISBN-10: 0954395956
  • ISBN-13: 978-0954395957
  • Product Dimensions: 13.3 x 1.9 x 19.7 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 198,639 in Books (See Top 100 in Books)

Product Description

Synopsis

Dame Anita Roddick is one of the world's most outspoken, controversial and successful entrepreneurs of the age. Business As Unusual charts the story of Roddick and her company The Body Shop, through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium. Roddick tackles a wide range of personal and political issues from self-esteem, to human rights abuses associated with globalisation and offers her own vision for dealing with the demands of an ethical economy.


Customer Reviews

Top Customer Reviews

By A Customer on 1 Jun. 2005
Format: Paperback
I like reading different types of books including horror, detective, science fiction, finance, self-help and business. Over the years, I have read "business biography" type books on many companies, including, Dell, Intel, Virgin, Cisco, GE, Coke, Mars, Microsoft, some manufacturing companies, several airlines, supermarkets, retail companies and a few trading banks.
Having read so many business books, I find that most of them repeat much of the advice offered in other books. The result is that each new book provides me with only a small incremental amount of useful information. "Business as Unusual" is a welcome exception. It is so original that it is shocking at times (in a good way). The author's way of running her businesses is radically different to how most businesses are run, and her way has worked successfully for her. I suspect that her way would work for many other companies, if only people would keep their minds open enough to try some of the techniques discussed in this book.
This book is not just a business biography. It is also the biography of an activist. It is difficult to separate these two characteristics of the book since Anita Roddick combines her social activism with her businesses. Indeed, I picked up this book thinking it might be a good read about social activism. I was pleasantly amazed in reading the book to discover how her social activism was compatible with (and sometimes, necessary for) excellent, although unusual, ideas for running a business.
There are hardly any books that make me cry. However, when reading this book, I often found tears in my eyes. Sometimes this occurred when reading the details of particular social injustices that the author had met (and fought).
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Format: Paperback
This book was well worth buying! Not only as there are some great tips on running a successful business, but because its an inspirational and very interesting story. Great to see how business can be successful by being decent, having principles and a purpose. It's also good to unravel the myths and truths about Dame Roddick and how she got where she is today. She took on industries, brand leaders and won. An amazing story about an amazing woman and amazing business. I can't recommend this book enough!
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Format: Paperback
While Anita's principles, and the ethos with which she ran the Body Shop, are highly laudable and an example to us all, I'm afraid that I found the book extremely hard work and rather dull.

I'm a member of a book club, and this was our book for the Summer holidays. I knew very little of the Body Shop - refillable bottles, expensive shampoos made from strange things that you usually only buy out of curiosity or for presents, and was curious to find out more.

It started freshly and excitingly. But that quickly wore off. I'm a big fan of good writing, and this isn't it. The layout of the book did not really help: I mean, from time to time the text suddenly gets big, sometimes it's part of the text, sometimes it isn't, but it just breaks the flow. And after a while I got rather bored with how Anita was always right and everybody else was ganging up against her, and how she worked with some obscure jungle community to take their product and make it into a luxury cosmetic. As I said - laudable, and every company needs a conscience at least as big as the Body shop's, but I am glad to have got to the end.
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Format: Paperback
I have read many auto/biographies of entreprenurs and I have to say this is the worst one ... ever!

(I litterally stopped reading it after the first 2 chapters).

The text was poorly written; you have the main text but also some side text unrelated to the main text in the middle of the page throughout the book (which was really annoying).

The author ... instead if describing her entrepreneurial journey tries to brainwash the reader with her values, which I did not appreciate (but then again I only read two chapters because it was sooooo boring!)
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Format: Paperback
After Roddick died I wanted to learn more about her, I work on environmental issues and she is a great inspiration. Her book is very powerful and shows what a force she must have been. Her book is full of nuggets of wisdom and I kept wishing that she was still alive because with climate change and the increasing globalisation of issues she would have had so much more to contribute. However the book left me wanting to read more from her and also what others have written about her, especially on the L'Oreal deal
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