- Hardcover: 352 pages
- Publisher: Virgin Books (18 Sept. 2008)
- Language: English
- ISBN-10: 1905264437
- ISBN-13: 978-1905264438
- Product Dimensions: 15.9 x 2.9 x 24.1 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (67 customer reviews)
- Amazon Bestsellers Rank: 410,374 in Books (See Top 100 in Books)
Business Stripped Bare: Adventures of a Global Entrepreneur Hardcover – 18 Sep 2008
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"A timely book on business" (Daily Mail)
"An interesting read" (The Economist)
SECRETS OF SUCCESS FROM THE WORLD-FAMOUS BUSINESSMANSee all Product Description
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Top Customer Reviews
Branson does not claim to be an academic businessman. What comes across in this book is his ethos and belief in the power of entrepreneurship. He covers such themes as Leadership, Brand and Social Responsiblity.
The book has of number of strengths. Throughout he uses stories to illustrate his points. My particular favourites were his tales regarding BA, Coco Cola and his initial set up of Virgin Money. So Branson avoids the situation that other business books fall into - using big words and leaving the reader none the wiser to what they are actually talking about.
A second strength of this book is that Branson portrays business not as an entity detached from his or our everyday lives. If used properly and ethically - it can be a source of great change. I reckon Branson and Adam Smith would have gotten on like a house on fire.
A third strength is Branson's ideas about self empowerment. We may think of Virgin as a monster sized company - whereas in fact it is made up of lots of smaller companies (aside from Virgin Atlantic which Branson readily admits is big). Branson states that the smaller companies avoid the problem of stagnation and each employee can stay energised and involved. Staying with this small scale approach - Branson illustrates how it can be used to tackle such problems as climate change. Correctly he states that large scale solutions often become bogged down.
However the book does have one issue.Read more ›
Richard comes across very well and the way the audio is recorded doesn't feel too clinical and is far more relaxed and laid back. This audio collection has left me with a great deal of respect and interest in Richard and the Virgin group which i will follow up on especially when it comes to his new ventures. He recounts both the ups and the downs of his personal ventures (or adventures) and doesn't shy away from saying it as it is. There is an element of self promotion of some areas of his business but that is fine with me when many of them are concerned with major world-wide affairs. An interesting and highly entertaining listen.
The book itself is very easy to read, I'd image similar in fact to having a conversation with the author. As a result of this, it does sometimes feel somewhat rambling, possibly a little like a "left-brain" stream of consciousness , which produced for me a few moments where I wondered if I accidentally slipped back a few pages and was re-reading something I'd already been through.
Overall, I'd recommend this book to anyone interested in the following:
* Understanding and building global brands
* Seeing the world and business through an entrepreneur's eyes
However, if you dislike the following, I'd leave it alone:
* Rambling self-promotion
* Richard Branson
A lot of it was focused on passing the buck and I got the feeling that he was trying to clear his name for various Virgin things that had gone wrong, especially with Virgin trains. There was also a lot of descriptions of various publicity stunts that Mr Branson has done, prior to reading this I had always thought of Richard Branson as very down to Earth with a good sense of humour. I think the way this has been written misrepresents him and I now sort of think of him as a bit seedy which is causing a conflict in my head as it's so different to previous experiences of Richard Branson.
Other reviewers have stated that there is quite a bit of "look at me, haven't I done well" and yes, there is a lot of that but if they were to be honest, that's the whole reason why anyone is reading this book - because he's done so well in business and everyone wants to know how.
It's a good book, which is worth reading but don't put it to the top of your reading list, maybe look at his other books first.
Most Recent Customer Reviews
Im a big business autobiography geek so ive read quite a few. This was my first richard branson one and i cant say im overly impressed. Read morePublished 9 months ago by Amazon Customer
I enjoyed this in an audio format to listen to on my long commute. Tries to help you think why you want to be in business and what your doing it for.Published 9 months ago by Gizmo
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