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Business Stripped Bare: Adventures of a Global Entrepreneur Paperback – 2 Jul 2009

4.3 out of 5 stars 68 customer reviews

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Product details

  • Paperback: 384 pages
  • Publisher: Virgin Books (2 July 2009)
  • Language: English
  • ISBN-10: 0753515032
  • ISBN-13: 978-0753515037
  • Product Dimensions: 12.9 x 2.4 x 19.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Bestsellers Rank: 110,511 in Books (See Top 100 in Books)
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Product description

Review

"A timely book on business" (Daily Mail)

"An interesting read" (The Economist)

Book Description

Global entrepreneur Sir Richard Branson reveals the secrets to success in business

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Audio CD Verified Purchase
Great personal anecdotes, insights and tips from the great man. i totally enjoyed this cd set and note it is narrated by branson himself. Makes me wonder how such a nice guy has been successful in business. Has a lot of charm and 'nice guy' charisma which comes out on cds. It felt honest with good tips and summaries after each section. Highly recommended. Make this guy prime minister !
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Format: Audio CD Verified Purchase
Purchased as a Christmas gift for someone who requested it. They have still not become a millionaire though, time will tell.
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Format: Hardcover
Regardless of who you are - one thing you have to admit is that Richard Branson oozes charisma, energy and vitality. Even looking at the front cover of the book he is given an exotic yet accessible quality. But enough of this hero worship on my part - what are my thoughts on the contents of the book?

Branson does not claim to be an academic businessman. What comes across in this book is his ethos and belief in the power of entrepreneurship. He covers such themes as Leadership, Brand and Social Responsiblity.

The book has of number of strengths. Throughout he uses stories to illustrate his points. My particular favourites were his tales regarding BA, Coco Cola and his initial set up of Virgin Money. So Branson avoids the situation that other business books fall into - using big words and leaving the reader none the wiser to what they are actually talking about.

A second strength of this book is that Branson portrays business not as an entity detached from his or our everyday lives. If used properly and ethically - it can be a source of great change. I reckon Branson and Adam Smith would have gotten on like a house on fire.

A third strength is Branson's ideas about self empowerment. We may think of Virgin as a monster sized company - whereas in fact it is made up of lots of smaller companies (aside from Virgin Atlantic which Branson readily admits is big). Branson states that the smaller companies avoid the problem of stagnation and each employee can stay energised and involved. Staying with this small scale approach - Branson illustrates how it can be used to tackle such problems as climate change. Correctly he states that large scale solutions often become bogged down.

However the book does have one issue.
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Format: Audio CD
Business Stripped Bare: Adventures of a Global EntrepreneurI bought this audio book to pass a few hours of my daily commute and what a thoroughly good choice as i enjoyed it a great deal. I would say that it is far more autobiographical than practical lessons but either way i found it very interesting. I am the director of my own company and i found his drive, views and outlooks on business very refreshing. Before i forget i must mention that it is actually Richard reading which really puts it a step above a lot of other business audio books (Duncan Bannatyne are you listening)?
Richard comes across very well and the way the audio is recorded doesn't feel too clinical and is far more relaxed and laid back. This audio collection has left me with a great deal of respect and interest in Richard and the Virgin group which i will follow up on especially when it comes to his new ventures. He recounts both the ups and the downs of his personal ventures (or adventures) and doesn't shy away from saying it as it is. There is an element of self promotion of some areas of his business but that is fine with me when many of them are concerned with major world-wide affairs. An interesting and highly entertaining listen.
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Format: Hardcover
This is Richard Branson's business journey from student magazine to building one of the world's most recognisable and successful brands contained in just over 300 pages! Written in a conversational style, which makes it easy to read and follow, the overall impression is that the man himself is engaging with you on the pages. Because he is synonymous with his brand, he could possibly also be said to be the founder of `personal branding' which is just now becoming the next best thing in marketing. And, because of his celebrity status, he is able to voice his personal opinions knowing that the book will sell no matter what he says!

The book is divided into clear sections/chapters providing 8 success factors for every business to model: People; Brand; Delivery; Learning from Mistakes and Setbacks; Innovation; Entrepreneurs and Leadership; Social Responsibility. All these factors are essential elements required to build any successful business.

This is definitely not dry theory saying that this is the only way to succeed. The sub-title of the book really says it all "Adventures of a Global Entrepreneur" - so it was never going to be another how-to business guide. The presentation is in the form of a series of stories, one of the ways people learn best.

There are many `warts and all' anecdotal examples throughout, explaining and validating each of the key principles. You also see tantalising glimpses of the intuitive decisions that undoubtedly also helped to build Virgin into a global empire!

It's hard to know when Richard Branson finds the time to be with his family and enjoy the fruits of his success, because he obviously still enjoys being involved with his companies.
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