The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business Paperback – 17 Oct 2006
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Most helpful customer reviews on Amazon.com
Cameron Foote really gets to the heart of the details of creative business. Most books like this take a 10,000 foot view of all the issues. I end up being frustrated with not really learning tactics, just strategies. With this book, even the generic business issues are dealt with in a way that's relevant to creative/freelance businesses.
When I first got the book I skipped to the chapter on how to go after the right business. I then read the chapters on how to make money in the business. After those chapters I realized there wasn't anything in the book I wanted to skip. I wound up reading the whole book back to back (and for a business book that's a big compliment--at least coming from me).
This may sound like a glowing review--that's because it is. I was very impressed with the level of detail and relevancy the book has to what I wanted to know. I found a few mistakes I was making with the way I was running my own business. I used the tips Foote gave and improved the issues immediately.
One last reason you might consider this book--in the Appendix there's a ton of helpful resources. Not only that, if you log on to the author's website, you can find about two times the forms found in the book. I wound up using 3 forms the author gives away on a daily basis.
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