The Business Side of Creativity: The Complete Guide to Runnning a Graphic Design or Communications Business (Norton Books for Architects & Designers) Paperback – 16 Jun 1999
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From the Author
The most comprehensive source available.
The Business Side of Creativity was compiled over six years from the actual practices of thousands of self-employed graphic designers, copywriters and illustrators, and principals of design shops and agencies. It is by far the most comprehensive source of practical business information available for the creative entrepreneur. For more information please visit: http://www.creativebusiness.com. --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
Most helpful customer reviews on Amazon.com
The section on HOW TO sell your work to difficult non creative clients is worth it's weight in gold. All those "Addy" designs are wasted on the floor! So few people in the working "real" world have this skill to sell their own work.
The section on estimating and getting work is awesome! The cold facts about how much to charge per hour is enlightening!
THIS is the stuff they need to teach in school.
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