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Business Research: A Practical Guide for Undergraduate and Postgraduate Students Paperback – 9 Feb 2009

4.9 out of 5 stars 21 customer reviews

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Product details

  • Paperback: 376 pages
  • Publisher: Palgrave Macmillan; 3rd edition edition (9 Feb. 2009)
  • Language: English
  • ISBN-10: 1403992479
  • ISBN-13: 978-1403992475
  • Product Dimensions: 17.8 x 2.5 x 25.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 44,063 in Books (See Top 100 in Books)
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Product description

Review

'This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects.' - Gilberto Montibeller, Department of Management, London School of Economics, UK
 
'With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended.'  - Richard Hull, Senior Lecturer in Management, Newcastle University Business School, UK 
  
'The new edition of Collis& Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses.'  - Christopher Napier, Professor of Accounting, School of Management, Royal Holloway, University of London, UK
 
'Collis and Hussey take the beginning researcher by the hand and lead them sympathetically and lucidly through the academic maze.'  - Peter Walton, Professor of Accounting, Accounting and Finance Research Unit, The Open University, UK. 
  
'Finding a rigorous overview of the variety of research approaches can be difficult, but a broad grounding is essential if students are to make sensible choices about the relevant approach needed to answer their particular research questions. Collis and Hussey not only provide this starting point but also give signposts to the more detailed literature that will allow students to focus successfully.' - Jane Broadbent, Deputy Vice-Chancellor and Professor of Accounting, Roehampton University, UK 
 
'Business Research by Collis and Hussey offers a coherent, extremely well thought out and stimulating book on research in business. Activities and progress tests allow the text to be used in class, and also, can be used to refine one's 'knowledge' individually. I especially enjoyed the section on 'Making Academic Decisions', as having recently joined a university at post-graduate level I think the majority of my recent troubles and woes would have been made less dramatic. I have already recommended the book to many of my colleagues teaching both undergraduate and postgraduate students.

An excellent book, which can be used as a checklist for experienced researchers, or (should be) treated as a 'sacred text' by students new to research.' - Simon Parker, Postgraduate Assistant Researcher, Lincoln Business School, UK
 
'Comprehensive, clarifying, convincing...From front to back this book offers everything that the research student requires. Practical help is accompanied by a clear analysis of theoretical concepts. If you have struggled with research in the past this book will be a good companion for your research projects in the future.' - Elizabeth Mantzari, PhD student, University of Essex, UK

'I have used Collis and Hussey's Business Research: a Practical Guide for Undergraduate and Postgraduate Students since the first edition was published in 1997. Research methods is an impenetrable topic for most students, especially undergraduates, and at the time this book filled a gap in the market, with its readable style and accessible format. I am delighted to see the third edition in updated form with progress tests and activities and a focus on the practical issues that student face when approaching a research project for the first time. The main strength of the work remains the strong student focus, helping them to make sense of the different referencing systems and copious tips and advice on all aspects of preparing a dissertation or thesis. It is also extremely useful for students preparing their research proposal, which is a key component for the successful completion of any project. The inclusion of screen shots and output files from the latest version of SPSS (16.0), the main quantitative analytical package used in business schools is also a very helpful feature of the third edition.'  - Professor Neil Marriott, Dean, Winchester Business School & Hoare Chair of Business, UK 
 
Praise for the second edition of Business Research

'I purchased your book some time ago and am now in the throes of a dissertation at Sheffield University. I just wanted to say thank you for writing such a wonderful book that explains everything really logically and is also inspiring and interesting! Yes, I never thought I would say that about research methods! It's worth every penny!' - Donna O'Brien, euphoric, nearly-finished dissertation student, Sheffield University, UK

Review

"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended."

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Customer Reviews

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Top Customer Reviews

By A Customer on 15 Jun. 2002
Format: Paperback
Hussey & Hussey is a must for anyone doing an academic research especially if its a post graduate research. I found it was very informative and thought provoking in that research has to be seen to be unbiased.
The skills attained from using the book to complete my MBA dissertation is now part of the way I review and consider issues around me.
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Format: Paperback
I found the book very useful when I was planning my business research methodology during my doctoral work. It provides practical guidelines on the qualitative and quantitative research approaches.
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Format: Paperback
I was given this book by my tutor during my MSc dissertation research and I got exactly what I wanted: clear yet comprehensive explanations why and how to select the research methodology, detailed descriptions of methods, and, what is more, practical examples.

The book is full with hands-on examples of the theory application (e.g. research proposal samples, research question and objectives samples, etc.) which makes it very helpful for those not skilled in academics researches and need to go from practice to theory.

I can highly recommend this book for those who are stuck with the research as well as for those who would like to add real academical and practical value to their thesis.

5/5
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In my opinion, one of the best basic texts on Research Methodology. Concepts are clearly and methodically addressed, making sense of what can be a pretty confusing subject. Appropriate for both undergraduate and postgraduate students.
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These guys seem to have the market locked up for this subject as a number of dissertations I've read quote these writers. Academics will argue long and hard about whether reality is a social convention or whether things happen despite mankind and other such seeming trivia. The authors make the subject seem fairly straight forward, which several lecturers I've listened too didn't. The book is a good source, mainly as at the end of each chapter is a set of references the student can go and look for so one can quote an author who is an arch posivitist or a confirmed interpretivist. These are important things in the research justification of your dissertation and the book will tell what where to find the info plus give you a good intro to what can be an excruciating subject.
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An excellent book. This book was recommended to me at the start of my MA course. The book is broken down into learning modules, its easy to understand and explains all the practical steps you need to take when starting undergraduate or postgraduate research. I thoroughly recommend this book it's great value and a good read. You will keep returning to this book time and again. An invaluable resource.
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This book answers the most common questions that arise about research and carefully lays out the basis for conducting a good research product. Even though it is title as business research I am not in the business area but that does not matter . The book is applicable to those in a college or work environment in the areas of business and beyond
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My MBA Dissertation Supervisor recommended this book before I started anything. I figured it was going to be dry, but it was written in a way that was easy to read. It's good to help you through Literature Reviews and Methodology, and set you up for a clear run through your whole paper.
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