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Business for Punks: Break All the Rules - the BrewDog Way Hardcover – 5 Nov 2015

by James Watt (Author)
4.6 out of 5 stars 51 customer reviews
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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio Penguin (5 Nov. 2015)
  • Language: English
  • ISBN-10: 0241202892
  • ISBN-13: 978-0241202890
  • Product Dimensions: 15.4 x 2.5 x 20.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 26,249 in Books (See Top 100 in Books)

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Product Description

Review

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom (The Scotsman)

An idiosyncratic guide for budding entrepreneurs (Financial Times)

An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms (Scunthorpe Telegraph)

A manual for entrepreneurs (Marketing Magazine)

[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea (The Times 'book of the week')

BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too. (Will King, founder of King of Shaves)

The punk rock approach to doing business (British Airways' Business Life)

Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms (Hospitality and Catering News)

About the Author

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

Customer Reviews

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Top Customer Reviews

5.0 out of 5 starsA Refreshing Business Book With Genuine Value
By Paul Gallimore on 14 Feb. 2016
Format: Hardcover
This book left me feeling quite ambivalent towards it and the author.

James Watt is a man full of certainties. In fact, if you don't do things the James Watt way you are a fool, imbecile, idiot, stupid muppet, clown or moron - and those are just the polite words he uses. If you don't do things the James Watt way and you happen to work for a large company and wear a suit you are a 'corporate android'. No ifs and buts, that's just how things are.

Aside from the know-it-all arrogance - he quotes famous people like Winston Churchill, George Bernard Shaw and Kurt Cobain, but quotes himself at the end of each chapter in larger, white on black characters - there are also a number of contradictions in the book.

For instance, he tells you right at the beginning to forget about business plans and calls an acquaintance of his who worked for too long on his plan a 'number crunching clown'. Later in the book, whilst discussing financial controls, he goes to great lengths to extol the virtues of being a number crunching clown. He dislikes corporate androids, but his description of Brewdog's recruitment process appears to amount to a search for several hundred James Watt clones; a breed of super-andriods, it seemed to me. Furthermore his dislike of all things corporate does not exclude running KPI's on absolutely everything that can be measured. Finally, he screams at his audience to always be the authentic you, then uses American spellings throughout, as well as the inevitable kick-donkey expression.

In short, he is way more corporate than he wants to admit. If there was no such thing as an MBA he would have invented it by now.

That said, it occurs to me that this is a great read for somebody starting out in business.Read more ›
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5.0 out of 5 starsFantastic read!
By Amazon Customer on 3 Dec. 2015
Format: Hardcover Verified Purchase
What a fantastic book!

It clearly states the basic principles of business in a way that is both easy to follow and even apply to any business!

I loved the section on accounts / finance and how important it is to understand your finances! Don't hire someone learn it for yourself.

Would love to find more books like this!
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5.0 out of 5 starsNice big print, easy to read, and one of the most enjoyable business books I have read.
By Michael Jones on 15 Sept. 2016
Format: Hardcover
What a good book.
I bought it for myself, enjoyed it, and then bought a few for my team at work.
I like the way he takes boring (but important matters) and puts them into context with some practical approaches and real life examples.
Nice big print, easy to read, and one of the most enjoyable business books I have read.
Would definitely recommend.
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5.0 out of 5 starsNever mind the bollocks....here's Brewdog
By P. Rosser on 5 Nov. 2015
Format: Hardcover Verified Purchase
To give a little background I started my own business in 2012 after 20 years working for someone else and whilst I always excelled at whatever job I was doing I never really fitted in well with a lot of companies.

After reading a lot of business books and having some excellent coaching, I soon realised that most people really don't like change, they like things to stay the way they are and for someone like me who likes to challenge everything this was very frustrating.

The answer "we do thing this way as that's how we have always done them" is the ultimate expression of middle management in companies not knowing why we do things in a certain way, but not wanting to be singled out as a trouble maker just accepting it and not questioning why. Personally I couldn't imagine anything worse and it's certainly not the way companies ensure long term success and happy employees.

For those who know anything about Punk music you will be aware that it was never about brightly coloured spikey hair and safety pins through the nose, that's what happened to it when the general public got their hands on it. Punk was about challenging the way things were done and trying something different, even if you knew you didn't have the skills or talent at the time to be very good.

It was also about saying I don't care what people think, I don't care if I fail because at least I will have tried and not just stuck to doing things the way they have always been done.Read more ›
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2.0 out of 5 starsFor the pure fans.
By Mr. A. K. Kelly on 28 Jan. 2016
Format: Kindle Edition
It's so full of metaphors, if I read once that cash flow is king then I read it 100 times. A bit of the book was usuful, for the best part of it I felt like it had already been covered. I love brewdog and was expecting more but it wasn't to be, nice end to the book. 2 amazing guys with a fantastic story, would be interesting to read more about their brewing and history.
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5.0 out of 5 starsI'd give this book six stars if I could. ...
By Mr. William A. King on 8 Nov. 2015
Format: Hardcover Verified Purchase
I'd give this book six stars if I could. To say it captures the zeitgest of business today, would be the understatement of the Century. A MUST READ for anyone thinking about starting or grow(l)ing their business to success. I won't go on - I blogged about it on Medium here https://medium.com/@WillKingEIR/go-ahead-punk-ipa-make-my-day-a-blogpost-on-james-watt-founder-of-brewdog-2340b43068d8 just simply buy and read it. And start crafting YOUR business success.
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Most Recent Customer Reviews

5.0 out of 5 starsDon't think about it. Buy !

Amazing book!
This book is perfect if you want something different for reading. It gives you a lot of ideas for the basics of the business and it on language which is easy and... Read more

Published 27 days ago by Amazon Customer
5.0 out of 5 starsFive Stars

Great book

Published 2 months ago by Amazon Customer
5.0 out of 5 starsBrilliant

Very well worth reading. Is simple stuff written well and to the point would recommend this book to anyone. Just do it with passion your way.

Published 2 months ago by S Crowe
4.0 out of 5 starsA Punk Preacher's Guide to Marketing

Prepare to get shouted at, but in a good way. There's plenty of good advice in this punk marketing diatribe. But it is a little too preachy and show off at times.

Published 2 months ago by Rupert D
5.0 out of 5 starsFive Stars

As advertised

Published 2 months ago by Barney Scott
3.0 out of 5 starsContradicts itself almost immediately

This is a good and interesting business model that they have seemed to create at Brewdog, but this book contradicts itself within the first two chapters. Read more

Published 3 months ago by Alex P.
5.0 out of 5 starsFive Stars

Excellent book, a must read for anyone in business

Published 3 months ago by Jayneyj66
4.0 out of 5 starsFour Stars

Great product and service

Published 3 months ago by Amazon Customer
5.0 out of 5 starsLove it! A must have in a collection of business books, BUT DO NOT BUY...

Having started several successful businesses and now growing my largest, I can't get enough help, advice and lessons. Read more

Published 5 months ago by Hiker
5.0 out of 5 starsFive Stars

Great

Published 5 months ago by Stuart Woods

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