Business Playground: Where Creativity and Commerce Collide Paperback – 15 Apr 2010
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From the Publisher
When I first got the proposal for this book from the authors' agent, my first thought was: how exciting! My second thought was: it's fun to get a proposal from a rock star, but this isn't going to be something I can publish - I'm a business publisher. I'm delighted to say that when I read it, I was proved wrong: this is indeed a business book. A business book with a difference, certainly, but a business book nonetheless. It deals with creativity, the missing ingredient in many companies and the recipe for success in some of the world's top-performing businesses.
Creative ideas can be elusive, hard to grab hold of, but everyone has a creative streak inside them. And even if this streak is latent right now, you can work at releasing it to become more creative at work. One of the ways you can work on it is by playing games, so 'The Business Playground' has them too! Creativity is playful, inspiring, innovative, exciting, buzzy, uplifting, shocking, surprising, ground-breaking, risky, profitable ... It can be many things, but it's never dull. Why wouldn't you want this for your business?
It's hard to describe this book in a nutshell, because it's a different (creative!) kind of business book. So you'll just have to buy a copy and read it for yourself! Oh, and it's got a Foreword by one of the world's most creative business people, Richard Branson.See all Product Description
Top Customer Reviews
A very stimulating book and essential tool to kick start and maintain your creativity .
Now to the games. From the contents list laid out like a board game ("try rolling a dice to tell you which chapter to read next") to the brightly coloured pages that look like someone has read the book before you and highlighted all the useful bits, this is a joy to read. Unlike other cringeworthy attempts at humour in business books, the playful computer-game-like characters and deadpan jokes work. But the real value in all this `fun' is in the board games at the end of each chapter. Want to come up with as many ideas a possible? Throw some prompter topics into a bowl, connect them each to a fork with a piece of string, mix them up and play idea spaghetti: pick a fork, follow the tangle to the prompter and see how many ideas you come up with in the next five minutes. The player with the most ideas after four rounds wins. Stuck for inspiration on a big problem? Spin a pencil round the wheel of distraction and follow the instructions. You might be told to go for a walk, do a crossword puzzle or have a vodka martini.Read more ›
Does this suggest that British business is more entrepreneurial than that in the US? Clearly not. Yet the focus on the music business hints at the answer. No one told Mick Jagger to get a qualification before he was allowed to perform or record music. Creativity is not fostered by a culture of tick-box qualifications and Britain still has a strong amateur culture.
Based in psychology (convergent versus divergent thinking), this book has a main premise. That adults need to unbutton, unlearn and trample on protocols in order to regain a childlike state of creativity. Picasso had said it took him a lifetime to learn to paint like a child.
The book uses games and case study examples to get this message across.
Dave Stewart's essay on the failure of the music industry to adapt to the rise of the internet is excellent - and I would have liked more on the future of innovation. For this, I recommend the work of another British writer: Charles Leadbeater's We Think.
The Business Playground
Most Recent Customer Reviews
This is a very unusual book. Full of of interesting ideas but it never explores those ideas to any meaningful degree. Read morePublished on 29 Nov. 2012 by M. Tyler
I picked up this book as a holiday read and was looking for an insight into Dave Stewarts world of business following his interview on the radio. Read morePublished on 14 Jun. 2010 by Andrew Hilton
I am a lecturer at an FE college and bought this hoping it would spark some creativity in me. It certainly did. Read morePublished on 10 Jun. 2010 by Mrs. W. Holland
I am currently studying Creativity(B822) as part of the Open University MBA and this book reinforces and complements the course material brilliantly. Read morePublished on 28 May 2010 by D. MacLean