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Business Playground: Where Creativity and Commerce Collide Paperback – 15 Apr 2010

4.8 out of 5 stars 22 customer reviews

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Product details

  • Paperback: 264 pages
  • Publisher: Financial Times/ Prentice Hall; 01 edition (15 April 2010)
  • Language: English
  • ISBN-10: 0273726889
  • ISBN-13: 978-0273726883
  • Product Dimensions: 17.1 x 1.5 x 20.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 416,298 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"The pages are packed with interesting research studies and techniques to unleash the potential within. Dave and Mark both believe you can't teach people to be creative, instead you must show them, and that is exactly what they do throughout the publication. For £14.99 you can certainly get your creative flair back on track with this highly engaging read".
Start Your Business Magazine, June 2010
 

From the Publisher

When I first got the proposal for this book from the authors' agent, my first thought was: how exciting! My second thought was: it's fun to get a proposal from a rock star, but this isn't going to be something I can publish - I'm a business publisher. I'm delighted to say that when I read it, I was proved wrong: this is indeed a business book. A business book with a difference, certainly, but a business book nonetheless. It deals with creativity, the missing ingredient in many companies and the recipe for success in some of the world's top-performing businesses.

Creative ideas can be elusive, hard to grab hold of, but everyone has a creative streak inside them. And even if this streak is latent right now, you can work at releasing it to become more creative at work. One of the ways you can work on it is by playing games, so 'The Business Playground' has them too! Creativity is playful, inspiring, innovative, exciting, buzzy, uplifting, shocking, surprising, ground-breaking, risky, profitable ... It can be many things, but it's never dull. Why wouldn't you want this for your business?

It's hard to describe this book in a nutshell, because it's a different (creative!) kind of business book. So you'll just have to buy a copy and read it for yourself! Oh, and it's got a Foreword by one of the world's most creative business people, Richard Branson.

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Format: Paperback
I wasn't overly sure what to expect from this when I bought it for some holiday reading but it didn't fail to fascinate and entertain. Some may find the layout distracts from the information within as it comes across too arty for it's own good in places. That said however - once you get over that then the insights as to how successful businesses are run and how to come up with and sieve through creative ideas is entertaioning and useful. The examples given from the authors' experience are great to read. Each chapter has a little game at the end that you can either ignore or get stuck into alone or with company so you can truely grasp the concepts covered in that section and play with them yourself. Overall a great book and I look forward to further publications especially from Mr Stewart.
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Format: Paperback Verified Purchase
One of three books i took on holiday , the other two didn,t get a look in , I found business playground totally absorbing , entertaining and challenging although it lost me at times , too much information that didn,t always conclude i lost the thread here and there possibly because i recently discovered the benefits of the power of less and had a good declutter , business playground seems to suggest creating with more like spinning five plates at once to eliminate bad idea,s which makes perfect sense if you have a grasshopper mind like me and can multi task but really need to focus on the essential.
A very stimulating book and essential tool to kick start and maintain your creativity .
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Format: Paperback
Before we get to the fun, don't be misled. This book has a serious message and one that everyone in business in the current climate should pay heed to. The authors - one half of the Eurythmics plus a brandman who's worked with everyone from Coca-Cola to Al Gore's Alliance for Climate Protection - are on a mission to reignite creativity in the workplace. Kids, they say, are instinctively creative. But not only do we lose this skill as we grow up, organisations often obstruct creative behaviour. So, over twelve chapters, they share enough examples, tools, inspiration and insights to enable even the most process-driven employee to get creative.

Now to the games. From the contents list laid out like a board game ("try rolling a dice to tell you which chapter to read next") to the brightly coloured pages that look like someone has read the book before you and highlighted all the useful bits, this is a joy to read. Unlike other cringeworthy attempts at humour in business books, the playful computer-game-like characters and deadpan jokes work. But the real value in all this `fun' is in the board games at the end of each chapter. Want to come up with as many ideas a possible? Throw some prompter topics into a bowl, connect them each to a fork with a piece of string, mix them up and play idea spaghetti: pick a fork, follow the tangle to the prompter and see how many ideas you come up with in the next five minutes. The player with the most ideas after four rounds wins. Stuck for inspiration on a big problem? Spin a pencil round the wheel of distraction and follow the instructions. You might be told to go for a walk, do a crossword puzzle or have a vodka martini.
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Format: Paperback
from the primal and bombastically bright blast of the front cover, via the eulogy from richard branson and all the way through the original, diagrammatically eye catching and well constructed blend of image and lexical tone, 'the business playground' serves as a well thought out and superbly easy to follow recipe to turn your business ideas from an inedible pile of gloop to a delicious treat.. the alternative, yet never wacky for the sake of a punchline or at the expense of the reader's cognitive journey, design keeps the dialogue fresh and interesting and serves as a rhinocerous of an allegory in hammering home stewart and simmons' key motif: creativity, creativity, creativity!
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Format: Paperback
I heard the co-author Dave Stewart last Saturday on Radio 2, chatting with Jonathan Ross, and was intrigued, as I was not aware of his other activities outside of music, this book is a scorching way to investigate your own ideas, old and new, and work out how they could actually be turned into real business ideas. One of those books you really do not put down until you have finished it. Only downside: Jimi Hendrix spelt Jimmy...proofreaders missed this one..Otherwise a real inspiration.
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Format: Paperback
What do the following have in common? Richard Branson, Dave Stewart, Mick Jagger and Mark Simmons. The answer is that the authors and main contributors to this book on creativity in business are all British.

Does this suggest that British business is more entrepreneurial than that in the US? Clearly not. Yet the focus on the music business hints at the answer. No one told Mick Jagger to get a qualification before he was allowed to perform or record music. Creativity is not fostered by a culture of tick-box qualifications and Britain still has a strong amateur culture.

Based in psychology (convergent versus divergent thinking), this book has a main premise. That adults need to unbutton, unlearn and trample on protocols in order to regain a childlike state of creativity. Picasso had said it took him a lifetime to learn to paint like a child.

The book uses games and case study examples to get this message across.

Dave Stewart's essay on the failure of the music industry to adapt to the rise of the internet is excellent - and I would have liked more on the future of innovation. For this, I recommend the work of another British writer: Charles Leadbeater's We Think.

The Business Playground
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