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Why Business People Speak Like Idiots: A Bullfighter's Guide Hardcover – 19 Sep 2005

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 192 pages
  • Publisher: Free Press; First Printing edition (19 Sept. 2005)
  • Language: English
  • ISBN-10: 0743269098
  • ISBN-13: 978-0743269094
  • Product Dimensions: 14 x 2 x 21 cm
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 591,836 in Books (See Top 100 in Books)
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Product description

Review

"This is a funny, entertaining, readable book about a serious, important, undervalued issue: communication. The way business people talk to each other -- and to the rest of us -- is often inauthentic, deceptive, opaque, and trivial. If you're us, this book will help you decode what they're talking about. If you're them, it will help you find a better, more effective way to get your message across."
-- Tony Schwartz, bestselling coauthor of The Power of Full Engagement and president of The Energy Project

"Why Business People Speak Like Idiots...is one of the surprising ideas and trends that will change the way we work and live in 2005."
-- Fast Company

"There are two reasons why business people refuse to speak in a way the rest of us can understand: fear and peer pressure. This book cuts through both excuses and makes it far more likely that work will actually get done. If you've ever written a memo, you need this book."
-- Seth Godin, bestselling author of Permission Marketing and Purple Cow

"Why Business People Speak Like Idiots follows its own advice. It's blunt, lively and chocablock with personality."
The Wall Street Journal, March 1, 2005

About the Author

Brian Fugere is a recovering jargonaholic. After authoring some of the worst jargon the consulting world has ever seen, he formally admitted his problem and entered a twelve-step program. He is currently in rehab and has been jargon-clean for the last two years. He is a partner at Deloitte Consulting and was formerly its chief marketing officer. Brian lives in Danville, California, with his wife, Gail, and their four children.

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4.5 out of 5 stars
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on 31 October 2005
Format: Hardcover
0Comment| 22 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 22 August 2010
Format: Hardcover
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse

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Amazon.com: 3.6 out of 5 stars 59 reviews
5.0 out of 5 starsFantastic
on 20 December 2016 - Published on Amazon.com
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3.0 out of 5 starsThree Stars
on 26 October 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
2 people found this helpful.
3.0 out of 5 starsA good read with some practical ideas
on 26 January 2013 - Published on Amazon.com
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5.0 out of 5 starsVery insightful book that will make you laugh at all the corporate lingo that's used everywhere
on 9 December 2006 - Published on Amazon.com
Format: Hardcover|Verified Purchase
3.0 out of 5 starsor just not written in a good flow. I have it on my kindle so ...
on 7 June 2016 - Published on Amazon.com
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