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Business NLP For Dummies Paperback – 5 Dec 2008
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"Three cheers then for the "For Dummies" outfit that has produced a lucid, practical guide...I found an enthusiastic, user friendly guide." (Personnel Today, January 27th 2009)
About the Author
Lynne Cooper is a change facilitator with extensive business and management experience. She uses NLP to help business leaders bring about fast and sustainable change for themselves and their organisations. She specialises in developing leadership skills and improving team work to maximise performance.
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NLP is a great reminder that people respond according to their maps and in a businss setting Lynne points out that embracing diversity "is not so much about ethnic origin and faith but about metaprograms and handling sensory overload" and on this subject how many HR corporate policies I wonder address this crucial insight and distinction? Another fundamental principle is that you cannot rapport with someone if your values and beliefs differ but you can respect them and build towards a mutually acceptable outcome while at the same time satisfying their need to feel confident and secure.
The containment of often contradictory extremes - at first witnessed only in the seeming - and the ability to come to terms with a person's multitude in all its multiplicity is leading to even higher levels of learning, interaction and development in the subject. Third gen NLPers (1990s-present day) are helping to steer towards a greater understanding of identity, vision and mission, and what I particularly liked about Lynne's approach is her considerable reference to some of this latest material.
However, on the slightest mention of dark sides NLP is a great reminder that almost everything it purports to be came from somewhere else: Anchoring (Pavlov's "Conditioned Reflexes"), Chunking (Korzybski, Erickson, Watzlawick), Eye patterns (Stanford University), Milton Model (Erickson), Meta Model (Chomsky), Outcome Frames (Satir), Parts (Perls, Satir), Reframing (Watzlawick, Keeney), Sleight of Mouth (Polya), SubModalities (Stanford University), TOTE (Miller, Galanter & Pribram), Time Lines (William James). Also, the works of Castaneda and Bateson figure fairly heavily as early mentoring influences; but maybe (to my mind) the biggest debt should be paid to Albert Ellis and his development of Rational Emotive Behaviour Therapy who helped to systemise the actual mechanisms of emotional disturbance as an Action-Belief-Consequence (ABC). Ellis too was heavily inspired too by others - especially classical writers, e.g. Epictetus, though I am sure if provenance is properly ascribed one should have no problem with finding out all this information via the NLP University Press Encyclopedia (Dilts and Delozier)?
Finally, on this last point lest we forget that all of of NLP's psycho-wisdom didn't just miraculously appear at the end of 20th century fully hatched by two key historical figures - for has it not always been the case that positivity is favored over cynicism, belief is the starting point to change and visualization is crucial to rehearsing future success? It cannot be overlooked that an amalgamated approach to communication, psychotherapy and self development has been turned into a multibillion dollar industry. Now that's a neat feat in itself and maybe business and NLP are the worthiest of bed fellows and the real Structure of Magic is that the greater the number of people positively affected, the greater the financial return - now that's good business!
There is not a lot not to like about this book and in many ways it feels light years ahead of the many corporate change and managerial programmes that literally only scratch the surface of modelling excellence. Go figure, go buy :-)
All the most useful concepts and activities from the world of NLP are here, potted into neat bite-sized pieces. And, at last, Clean Language takes its rightful place among them - as far as I know, this is the first mainstream NLP title to include it as a specific topic.
Pragmatic and practical, Lynne Cooper focuses on the real and the realistic. In simple step-by-step instructions, she suggests ways for the reader to change themselves, which in turn may influence others.
Her style of NLP is low on esoteric mystery, and steers clear of `manipulation' using the cleverest linguistic tricks, which may feel like `dumbing down' to a few NLPers. But I believe it's hugely valuable in welcoming newcomers to our field.
For example, her `Five Minute Coach' model is based on Clean Language, it largely strips away the Clean view of metaphor. When I first heard about it, I thought that seemed a shame - metaphor is a fascinating aspect of the Clean approach which I feel passionate about. But the truth is that if this model gets people interested, they will follow up Cooper's references and soon discover more in-depth material.
Cooper is working to make NLP-based concepts more accessible, while acknowledging sources and offering links, and so helping people to explore further. This exciting world of thinking about thinking doesn't have a single entrance, hidden at the back of an obscure spare-room wardrobe: in this book there dozens of possible ways in, which may suit many more people. I wonder what happens next?
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I am studying NLP and found this book easy to follow in conjunction with my studies.Read more
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