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Business to Business Marketing: Relationships, Networks, and Strategies Paperback – 25 Nov 2010

4.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 380 pages
  • Publisher: Oxford University Press (25 Nov. 2010)
  • Language: English
  • ISBN-10: 0199551685
  • ISBN-13: 978-0199551682
  • Product Dimensions: 24.4 x 1.8 x 18.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 471,244 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.


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Format: Paperback Verified Purchase
very helpful, good structure!
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Format: Paperback Verified Purchase
fast delivery good for my b2b marketing course at uni and easy to sell back hear at almost the same price i brought it at when finish so i was very happy with this
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Amazon.com: 1.0 out of 5 stars 1 review
1.0 out of 5 stars One Star 14 Sept. 2014
By Jeanette Galway - Published on Amazon.com
Format: Paperback Verified Purchase
This book was water damaged when I received it, not impressed
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