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Business Marketing Management: B2B Hardcover – 1 Feb 2009

4.3 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 634 pages
  • Publisher: South-Western; 10th edition (1 Feb. 2009)
  • Language: English
  • ISBN-10: 032458167X
  • ISBN-13: 978-0324581676
  • Product Dimensions: 25.4 x 20.3 x 3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 2,809,164 in Books (See Top 100 in Books)

Product Description

Review

" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text." --This text refers to an out of print or unavailable edition of this title.


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Format: Hardcover
With the enomous volume of business related titles available it is refreshing to see one that delivers that which is promised on the cover. If your interest is the relationship between CRM, the supply chain, strategic market forecasting and the increasing growth of e'commerce then this should be worth the time invested in reading.
Of particular note is the international perspective. If your business is increasingly reliant on global forces then there is much to be gained from the detail regarding the strategic development and implementation of multifunctional cross border marketing initiatives.
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Format: Paperback
Easy to read for non-native speakers of English. Sometimes not so well structured but still a very good textbook which gives an introduction to all important aspects of B2B.
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Format: Hardcover Verified Purchase
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