Business Marketing Management: B2B Hardcover – 1 Feb 2009
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" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text." --This text refers to an out of print or unavailable edition of this title.
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Of particular note is the international perspective. If your business is increasingly reliant on global forces then there is much to be gained from the detail regarding the strategic development and implementation of multifunctional cross border marketing initiatives.