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Business Marketing Face to Face: The Theory and Practice of B2B Paperback – 29 Sep 2011

4.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 350 pages
  • Publisher: Goodfellow Publishers Limited; 1 edition (29 Sept. 2011)
  • Language: English
  • ISBN-10: 1906884552
  • ISBN-13: 978-1906884550
  • Product Dimensions: 2.5 x 18.4 x 24.8 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,256,238 in Books (See Top 100 in Books)
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Review

"Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing." Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School "Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing." -- Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School


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