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Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice) Paperback – 6 Jan 2005


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Product details

  • Paperback: 324 pages
  • Publisher: Kogan Page; 1 edition (6 Jan. 2005)
  • Language: English
  • ISBN-10: 0749443642
  • ISBN-13: 978-0749443641
  • Product Dimensions: 15.5 x 3 x 23.5 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,298,232 in Books (See Top 100 in Books)
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Product description

Review

"Compares benefits and drawbacks of qualitative and quantitative research, offers guidelines for conducting interviews, focus groups,and telephone surveys." -- Reference and Research Books

"In addition to covering the basics of qualitative and quantitative research.., many suggestions and tips for conducting effective B2B research are offered."
-- The B2B reporter

"The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." -- Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK

Book Description

The worldwide B2B market is estimated at US $1000 million

An essential guide that focuses on core skills linked to the burgeoning MRS training and qualifications programmes

Written by an experienced practitioner

Contains real-life case studies highlighting key B2B issues

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