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Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice) Paperback – 6 Jan 2005
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"Compares benefits and drawbacks of qualitative and quantitative research, offers guidelines for conducting interviews, focus groups,and telephone surveys." -- Reference and Research Books
"In addition to covering the basics of qualitative and quantitative research.., many suggestions and tips for conducting effective B2B research are offered."
-- The B2B reporter
"The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." -- Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK
The worldwide B2B market is estimated at US $1000 million
An essential guide that focuses on core skills linked to the burgeoning MRS training and qualifications programmes
Written by an experienced practitioner
Contains real-life case studies highlighting key B2B issues
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