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The Business of Influence: Reframing Marketing and PR for the Digital Age Hardcover – 12 Apr 2011

3.7 out of 5 stars 15 customer reviews

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Product details

  • Hardcover: 232 pages
  • Publisher: John Wiley & Sons; 1 edition (12 April 2011)
  • Language: English
  • ISBN-10: 0470978627
  • ISBN-13: 978-0470978627
  • Product Dimensions: 16 x 2.2 x 23.5 cm
  • Average Customer Review: 3.7 out of 5 stars 15 customer reviews
  • Amazon Bestsellers Rank: 187,417 in Books (See Top 100 in Books)
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Product description


questions current approaches to influence, and measuring influence, in all aspects of business.   (Global Innovation Report, July 2011). thought provoking a lively approach to the mass of material visionary Communication Director

From the Inside Flap

The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age:

  • Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors?
  • How should the influence processes permeate the organization more systematically and measurably, accruing its practitioners more authority and accountability in the boardroom?
  • What big trends must everyone in the business of influence get to grips with?
  • Who does this stuff? What traits and skills are demanded of the modern practitioner?

Full of perceptive thought leadership, this book offers a framework to help shape an organization′s structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.

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24 June 2011
Format: Hardcover|Verified Purchase
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8 September 2011
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
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