Business Gurus Paperback – 20 Jan 2012
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'We really liked this book. If accountants had a reading list for success then this book would be on it.'
'Business Gurus is a remarkable and interesting collection of ideas from the thought leaders of the 20th and the first decade of the 21st century. They represent the best mix of classic business thinking and the new wave of digital visionaries... A crisp introduction to thought-leaders who play a significant part in the leadership and management styles of today.
First and foremost I really liked this book...Throughout the chapters it demonstrates a deep and well-explained understanding of business thinking and business thinking and business practice...The mix of academic weight and real business experience gives the book and accessible and well grounded feel...The book is clearly and succinctly written by a team of authors who really know their subject.
From the Back Cover
The world's top business thinkers in one book.
A must-read for all owner-managers, executives and business students, Business Gurus is your guide to the most influential leadership and management thinkers of the past and present - from Warren Buffett and Seth Godin to Tim Ferris and Michael Gerber.
Too often, complex leadership theory is jargon-heavy and inaccessible and that's why the book you're holding is a bite-size, no-nonsense introduction to the most significant ideas to have changed the face of modern-day business. Profiling 28 business gurus and the theory for which they are renowned, Business Gurus provides a succinct explanation of each concept, as well as an analysis of how relevant it is today and how it can - and has - been practically applied for company success.See all Product description
Top customer reviews
The book is aimed at:
* The busy exec
* The business school student
* The business studies student
In fact, anyone interested in business.
And what's great is that it cuts to the chase. No waffle. No flannel. Just the bare bones of what you need to know about the top 28 business gurus: Porter, Peters, Drucker, Buffett, Godin and so on... The ones that everyone talks about. The ones that you really ought to know about. The ones you really ought to have an opinion on.
So, this is a book you can read cover-to-cover or you can pick`n'mix or you can keep it as a reference and dip into it as and when you need to.
Short, tightly written chapters explain the who/what/why/when/where/how of each of these greats.
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