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The Business of Fashion Paperback – 20 Oct 2016
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A very comprehensive text, with a good layout and good explanation of the industrys terminology. I dont know of a book which covers all the areas that this title does, which definitely works to its advantage. --Nicole Dunlop, Central Saint Martins, UK
The book itself is very well structured following the general design/marketing process applied in the fashion industry. Adding case studies and career opportunities at the end of each chapter is a great addition. --Dong Shen, California State University, Sacramento, US
About the Author
Leslie Davis Burns is based at Oregon State University.
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It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
or examples of business start ups from A to Z.