The Business Environment Paperback – 2 Jul 2009
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From the Publisher
Business environment model: The text introduces and analyses the business environment model and presents tools and methods of assessment to analyse the model, allowing students to view the business environment both internally and externally to determine business strategies.
Holistic Approach: The 4e has moved away from the marketing emphasis of the 3e towards a more broad outlook of the business environment, helping students to understand how business organisations operate in economic, political, social, technological, and legal environments. `Thinking around the subject' boxes have been developed to encourage students to think about the business environment in a broader context.
The international scene: As a result of the increasing globalisation of business, a chapter has been dedicated to the international business environment, allowing students to relate what they have learnt to a broader international context.
Currency: The 4e has strengthened its currency by reflecting the most up to date changes in the business environment and incorporating them into the text.
Pedagogy: Comprehensive range of learning features and assessment material is integrated throughout the text to support students' study and reinforce topics covered in each chapter. Chapter objectives at the start of the chapter serve as a useful guide for both lecturers and students, highlighting what the author aims to achieve in each chapter. Each chapter concludes with insightful vignettes, review questions, a chapter summary and links to other chapters, which serve as a valuable revision tool and encourage students to cross-reference throughout the book tying the themes of the book together. Additionally, there are extensive suggestions for further reading and websites to allow students the opportunity to explore issues raised in the chapter.
Case studies are integrated throughout the text to encourage students to apply their acquired knowledge to practical situations in the business environment.
Extensive online support: is provided for both lecturers and students, including an instructor's manual, cases, essay questions, Power Points, revision notes. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
The Business Environment
Ian Worthington and Chris Britton
In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in todays increasingly globalised world.
How do changing, and often unpredictable, economic or political conditions impact on business?
What role do environmental responsibility and ethics have to play in business decisions?
How are business organisations affected by globalisation?
Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of todays world of business.
- Explore all the issues which are critical to understanding the business environment and learn how these impact on organisations of all types and size.
- Benefit from up-to-date information and accessible analysis of both the macro- and micro-environmental influences that affect business organisations today.
- Put theory into practice, using case studies on organisations includingTata Motors, GlaxoSmithKline, Mars, VW, JCB, Toyota and Sony and issues such as global food prices, productivity and EU enlargement.
Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.See all Product Description
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Top Customer Reviews
An essential topic to be covered by variety of students studying variety of disciplines. Because business is an important topic for all the courses nowadays and that's why a few business modules are integrated to our Engineering degree program as well.
Covering plenty of real world case studies showing the problems that the companies faced in the past and what sort of strategies they developed to overcome these problems. At the end of the chapters the new words mentioned in the chapter are also included.
Really good investment and highly recommended.
Mr. Engin Sicimogullari (MEng Electronic Engineering Student)
However our lecturers recomended this book, so i went ahead and bought it. supprisingly it has helped a great deal in my understanding of the module. it has helped me through my mid-semester exam, and my revision for my final.
This book is good for all those wanting to gain knowlege about the business environment and how it works.
A VERY HELPFUL BOOK TO HAVE!!!
I would only use the book as a template intro but once this book is read and easy to read you will understand the basis of how to keep it steady and not jump to conclusions from the uncertainty of how society seems to appear irregular and never accurate!
Most Recent Customer Reviews
This book was purchased as reading material for a university course. It is highly informative and easy to understand.Published 10 months ago by Jersey girl