The Business Environment Paperback – 17 Jan 2003
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From the Publisher
Business environment model: The text introduces and analyses the business environment model and presents tools and methods of assessment to analyse the model, allowing students to view the business environment both internally and externally to determine business strategies.
Holistic Approach: The 4e has moved away from the marketing emphasis of the 3e towards a more broad outlook of the business environment, helping students to understand how business organisations operate in economic, political, social, technological, and legal environments. `Thinking around the subject' boxes have been developed to encourage students to think about the business environment in a broader context.
The international scene: As a result of the increasing globalisation of business, a chapter has been dedicated to the international business environment, allowing students to relate what they have learnt to a broader international context.
Currency: The 4e has strengthened its currency by reflecting the most up to date changes in the business environment and incorporating them into the text.
Pedagogy: Comprehensive range of learning features and assessment material is integrated throughout the text to support students' study and reinforce topics covered in each chapter. Chapter objectives at the start of the chapter serve as a useful guide for both lecturers and students, highlighting what the author aims to achieve in each chapter. Each chapter concludes with insightful vignettes, review questions, a chapter summary and links to other chapters, which serve as a valuable revision tool and encourage students to cross-reference throughout the book tying the themes of the book together. Additionally, there are extensive suggestions for further reading and websites to allow students the opportunity to explore issues raised in the chapter.
Case studies are integrated throughout the text to encourage students to apply their acquired knowledge to practical situations in the business environment.
Extensive online support: is provided for both lecturers and students, including an instructor's manual, cases, essay questions, Power Points, revision notes. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Europe's best selling business environment text
'The Business Environment is used as the cornerstone book for our business module. It is an ideal reference text that sympathetically introduces students to the business environment. It is useful not only for those who have some knowledge of business but also for those new to the subject, and can be used throughout their three years of study.’
Jane A K Silver, Senior Lecturer in International Business and Strategy, University of Salford
‘A very readable text that presents appropriate frameworks and encourages the exploration of their applications via relevant case studies’
Rob Thomas, Principal Lecturer in Business Environment, University of Portsmouth
The Business Environment examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course.
Now accompanied by an interactive Companion Website
*Self-test questions, web links and further learning resources
*Instructor’s manual, PowerPoint slides and multiple choice questions for use in class
For lecturers and students in Scotland and Ireland:
*Specific cases and references relevant to Scotland and IrelandDr Ian Worthington and Chris Britton are both Principal Lecturers in the Department of Strategy and Management at Leicester Business School, De Montfort University. See all Product Description
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Top Customer Reviews
An essential topic to be covered by variety of students studying variety of disciplines. Because business is an important topic for all the courses nowadays and that's why a few business modules are integrated to our Engineering degree program as well.
Covering plenty of real world case studies showing the problems that the companies faced in the past and what sort of strategies they developed to overcome these problems. At the end of the chapters the new words mentioned in the chapter are also included.
Really good investment and highly recommended.
Mr. Engin Sicimogullari (MEng Electronic Engineering Student)
However our lecturers recomended this book, so i went ahead and bought it. supprisingly it has helped a great deal in my understanding of the module. it has helped me through my mid-semester exam, and my revision for my final.
This book is good for all those wanting to gain knowlege about the business environment and how it works.
A VERY HELPFUL BOOK TO HAVE!!!
I would only use the book as a template intro but once this book is read and easy to read you will understand the basis of how to keep it steady and not jump to conclusions from the uncertainty of how society seems to appear irregular and never accurate!
Most Recent Customer Reviews
This book was purchased as reading material for a university course. It is highly informative and easy to understand.Published 9 months ago by Jersey girl