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Business Environment in a Global Context Paperback – 17 Dec 2009
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This is the first textbook on the business environment written with postgraduate courses firmly in mind, providing the theoretical rigour and international focus required. The global context of Andrew Harrison's textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. Harrison explores the key issues influencing the environment at different spatial levels, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support students and to ensure they benefit fully from the international content of Harrison's work. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Harrison includes opening scenarios to catch the reader's attention, and discussion questions, research topics, and case studies to encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area. Online Resource Centre For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases For Students: Chapter and case study updates Annotated web links Updates on research topics Additional economics and politics support
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on 17 January 2013
I purchased this book whilst studying an International Business MBA module. It offers a fair introduction to Business in a Global context, but fails to cover contemporary issues such as the Credit Crunch, and only briefly touched on the rising dominance of China in the new global order. The chapters on the future of the Euro, and the Introduction to Macroeconomics provided a fair overview, hence the 4 star (instead of 3 star) rating. Overall the book does an ok job at introducing key topics in the current global macroeconomic environment, with further reading of additional materials being required for an in depth analysis of specific topics.
on 17 October 2013
Format: PaperbackVerified Purchase
It was said to be in reasonable condition and I accepted the possibility of it having some writing inside, however, the inside chapters are covered with highlighter and pen markings which in some cases cross out words. It was not in 'nearly new' condition and I was very disappointed with the purchase.