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Business Development: A Guide to Small Business Strategy Paperback – 28 Aug 2001

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 208 pages
  • Publisher: Routledge; 1 edition (28 Aug. 2001)
  • Language: English
  • ISBN-10: 0750652470
  • ISBN-13: 978-0750652476
  • Product Dimensions: 15.6 x 1.2 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,743,648 in Books (See Top 100 in Books)
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Product description

Review

"...a readable and practical book for the growth and development of businesses ... an invaluable guide to owner-managers of small businesses."
Business Executive - Winter 2001

From the Publisher

All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.

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