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Business Is a Contact Sport: Using the 12 Principles of Relationship Asset Management to Build Buy-in, Blast Away Barriers, and Boost Your Business Hardcover – 1 Aug 2001

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Product details

  • Hardcover: 272 pages
  • Publisher: Imprint Unknown (1 Aug. 2001)
  • Language: English
  • ISBN-10: 0028641639
  • ISBN-13: 978-0028641638
  • Package Dimensions: 23.6 x 16 x 2.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,002,149 in Books (See Top 100 in Books)
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Product description


Business is a contact sport because human contact, connection, and cooperation is the essence of business. Even in our transaction-driven, increasingly virtual world, solid, long-lasting relationships are still fundamental to success. Yet in most companies, relationships with customers and employees and even more so with suppliers, distributors, licensees, licensors, shareholders, lenders, strategic partners, board members, universities, charities, the media and the community are the most underutilized assets.

From the Back Cover

Business is a Contact Sport introduces 12 crucial principles for managing each business relationship as an asset at every level of the company, whether dealing with customers, stockholders, suppliers, employees, or community leaders. Relationship Asset Management (RAM) takes the understanding of the one-to-one relationship to the highest level, explaining how to use not just what you know but who you know to succeed in business. Business is a Contact Sport shows managers and entrepreneurs how to recognize all of their company's relationships as strategic assets and manage them as such.

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Most helpful customer reviews on 5.0 out of 5 stars 26 reviews
5.0 out of 5 starsThis is a "breakout strategy" book with values orientation
9 November 2001 - Published on
3 people found this helpful.
D. D'Eugenio
5.0 out of 5 stars12 Principles to greater success!
21 September 2002 - Published on
3 people found this helpful.
Kurt V. Sligh
5.0 out of 5 starsNot just for the top execs
30 September 2002 - Published on
4 people found this helpful.
5.0 out of 5 stars"Contact Sport" helped me - now I give it to my clients
3 October 2002 - Published on
2 people found this helpful.

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