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E-Business and E-Commerce Management: Strategy, Management and Applications Paperback – 3 Aug 2001

4.5 out of 5 stars 40 customer reviews

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Product details

  • Paperback: 576 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (3 Aug. 2001)
  • Language: English
  • ISBN-10: 0273651889
  • ISBN-13: 978-0273651888
  • Product Dimensions: 3.2 x 18.4 x 25.4 cm
  • Average Customer Review: 4.5 out of 5 stars 40 customer reviews
  • Amazon Bestsellers Rank: 2,205,763 in Books (See Top 100 in Books)
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Product description

From the Back Cover

E-business and E-commerce management
This major text details how managers and students can apply new information and communications technologies to enhance the performance of their organisations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management.
The book prompts the reader to evaluate critically the hype, opportunity and risks associated with e-business. The approach taken focuses on how existing businesses can achieve e-business while minimizing the risks, but it also asks how the new revenue and business models highlighted by dot-com companies can be applied.
A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies.
E-business and E-commerce management-
· explains the relationship between e-business, e-commerce and e-marketing activities within organisations;
· reviews the new business and revenue models available in the digital economy through activities and worldwide business-to-business and business-to-consumer case studies;
· explores strategic approaches to change management used to achieve e-business within the global marketplace;
· examines the applications of electronic communications to elements of the value and supply chain including procurement, logistics, marketing and customer relationship management;
- contains a range of easy-to-use pedagogical features that enable students to use this text as both a critical guide and as a reference tool;
- is accompanied by an enhanced Companion Web Site, fully integrated with the text, containing up-to-date material, case studies and a range of resources for both the student and the lecturer;
· describes the practical challenges of implementing e-business and shows how analysis and design can provide solutions to issues such as security, privacy, service quality and fulfilment.
Dr Dave Chaffey is Senior Lecturer in the Derbyshire Business School at the University of Derby. He is programme leader of MSc in E-commerce Management and the Chartered Institute of Marketing E-marketing award, as well as being senior examiner for this award. He is actively involved in the implementation of e-business and e-commerce through consultancy and training.

About the Author

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

--This text refers to an alternate Paperback edition.


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