E-Business and E-Commerce Management Paperback – 12 Dec 2006
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From the Back Cover
This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry
Ben Clegg Aston Business School
I strongly recommendE-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.
Jenny Backhouse University of New South Wales, Australia
This is by far the best coverage on the subject and the companion website is unparalleled.
Marc Macaluso Purdue University Calumet, USA
Stay ahead! In todays fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business. In the third edition of E-Business and E-Commerce Management, leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.
This bestselling text covers all aspects of e-business focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Here are just a few reasons why you should read E-Business and E-commerce Management:
· Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com
· Get the latest on new e-business technologies and Web 2.0 applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing
· Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility
· Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of customer personas and value analysis
· Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.
Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
About the Author
Preface and Guided TourAcknowledgementsI INTRODUCTION1. Introduction to e-business and e-commerce2. E-Commerce Fundamentals3. E-business Infrastructure4. E-environmentII STRATEGY AND APPLICATIONS5. E-business Strategy6. Supply Chain Management7. E-procurement8. E-marketing9. Customer Relationship ManagementIII IMPLEMENTATION10. Change Management11. Analysis and Design12. Implementation and MaintenanceGlossaryIndexNB: possible new chapter on Security
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Top Customer Reviews
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.
As the world chief examiner in E-Commerce for the London Chamber of Commerce International Qualifications I recommend this text book as "core-reading"
The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half - or a quarter.
As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.
As another reviewer writes, there is just way too much of "this was covered in section X" and "this will be covered in section Y". Too many trying-to-be-pedagogical exercises. Way too many unnecessary words. This book just needs to get to the point.
Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.
Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-business context. Forget about it.
As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.
Most Recent Customer Reviews
great condition, great price and great service. I couldn't be happier.Published 7 months ago by Amazon Customer
Found out later that there is 5th edn! However, pretty much most of what I need is presented here!Published 11 months ago by alan stevenson
I accidentally took a business course at university. This book helped me get through it.Published 13 months ago by Mr SEAN REILLY