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E-Business and E-Commerce Management [Print Replica] [Kindle Edition]

Dave Chaffey
4.4 out of 5 stars  See all reviews (39 customer reviews)

Print List Price: £42.54
Kindle Price: £35.39 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £7.15 (17%)
* Unlike print books, digital books are subject to VAT.

  • Print Replica:
    This Kindle book looks just like the printed book
  • Print ISBN-10: 0273752014
  • Print ISBN-13: 978-0273752011
  • Edition: 5
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Book Description

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.



Product Description

From the Back Cover

‘This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry’

Ben Clegg – Aston Business School

 

‘I strongly recommendE-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.’

Jenny Backhouse – University of New South Wales, Australia

 

‘This is by far the best coverage on the subject and the companion website is unparalleled.’

Marc Macaluso – Purdue University Calumet, USA

 

Stay ahead! In today’s fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business. In the third edition of E-Business and E-Commerce Management, leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.

This bestselling text covers all aspects of e-business – focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Here are just a few reasons why you should read E-Business and E-commerce Management:

·            Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com

·            Get the latest on new e-business technologies and ‘Web 2.0’ applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing

·            Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility

 

·            Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis

·            Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.

 

Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

 

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

 

About the Author

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.


Product details

  • Format: Kindle Edition
  • File Size: 21332 KB
  • Print Length: 768 pages
  • Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
  • Publisher: Financial Times/ Prentice Hall; 5 edition (6 Mar. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00IZ080Y0
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Bestsellers Rank: #626,131 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Customer Reviews

Top Customer Reviews
24 of 25 people found the following review helpful
5.0 out of 5 stars An excellent text from a true craftsman 25 Feb. 2002
Format:Paperback
Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
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10 of 10 people found the following review helpful
5.0 out of 5 stars A must-have book! 6 July 2007
Format:Paperback
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.

The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.
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5 of 5 people found the following review helpful
5.0 out of 5 stars E-business Excellence 31 Oct. 2008
Format:Perfect Paperback
Current, relevant and clearly explained. One of the world's leading experts imparts a deep and multi-layered understanding of online trading. Every professional and every student in either business or technology should read this book. It will deepen your understanding of the environment in which technology and business merge.
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2 of 2 people found the following review helpful
5.0 out of 5 stars E-BUSINESS & E-C0MMERCE MANAGEMENT 26 Sept. 2011
Format:Paperback|Verified Purchase
Chaffey continues to produce an excellent book on this subject. Whether as novice or experienced practitioner, there is something for everyone in this book.
As the world chief examiner in E-Commerce for the London Chamber of Commerce International Qualifications I recommend this text book as "core-reading"
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5.0 out of 5 stars Ecommerce Bible! 25 Aug. 2015
Format:Paperback|Verified Purchase
I needed this book for a University course that I am studying and the content has been extremely useful. Anyone who has an interest in E-Commerce and E-Business should give it a read, its a great introduction into the area.
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3 of 3 people found the following review helpful
5.0 out of 5 stars great book 30 Nov. 2009
Format:Paperback
i am taking a course in hospitality management, at stratford and it has helped me so much, its a bit heavy reading even for my tutor but it tells you what u need to know and it is very factual. there are also many different editions of the book but this is the best. there are no other e business books about at the moment thta are as good as this is.
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5.0 out of 5 stars E-Business & E-Commerce 4 April 2014
By Jazzie
Format:Paperback|Verified Purchase
I needed this book for a University course that I am studying and the content has been extremely useful. Anyone who has an interest in E-Commerce and E-Business should give it a read, its a great introduction into the area.
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3 of 4 people found the following review helpful
By Anders
Format:Paperback|Verified Purchase
This is not a bad book. There is valuable information in there for anybody interested in doing e-commerce.

The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half - or a quarter.

As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.

As another reviewer writes, there is just way too much of "this was covered in section X" and "this will be covered in section Y". Too many trying-to-be-pedagogical exercises. Way too many unnecessary words. This book just needs to get to the point.

Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.

Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-business context. Forget about it.

As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.
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