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The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses Paperback – 24 May 2013

4.5 out of 5 stars 68 customer reviews

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Product details

  • Paperback: 222 pages
  • Publisher: Crimson Publishing; 1 edition (24 May 2013)
  • Language: English
  • ISBN-10: 1780591705
  • ISBN-13: 978-1780591704
  • Product Dimensions: 15.8 x 1.8 x 23.1 cm
  • Average Customer Review: 4.5 out of 5 stars 68 customer reviews
  • Amazon Bestsellers Rank: 368,254 in Books (See Top 100 in Books)
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Product description


'Excellently pitched, current and informative,' Clare Vincent, VP Marketing, BBC Worldwide Sales&Distribution

"As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide

"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog

"I found that the explanations provided by the authors and the step-by-step implementation programme are more than worth the retail price of the book alone. This could be one of the most useful reference books of the year." Business Money

From the Back Cover

Expert guidance on building a winning social media strategy for your business.

Do you know how your company's Facebook page actually benefits the business? Are you getting the most out of Twitter, YouTube and LinkedIn? What about the emerging social media channels?

Social media exploded into our lives several years ago, but most businesses still use traditional marketing methods and are confused about how to harness the benefits of the new channels. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success.

Learn how to:
  • Create a viable social media strategy
  • Create, build and grow communities on social media platforms
  • Track and monitor conversations about your own brand, product or service name, as well as your competitors'
  • Understand your audience and what content they want
  • Integrate your social media activity into your marketing and communications strategy

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24 July 2013
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8 July 2013
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24 March 2014
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