Building Digital Culture: A Practical Guide to Successful Digital Transformation Paperback – 3 Jan 2017
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"Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey." (Cesar Lastra, Founding Director, Bash and Build 2016-10-30)
"A genuinely inspiring, thought-provoking and motivational read wherever you are in your organisation and at whatever stage of your digital maturity." (Neil Costello, Head of Marketing, Atom Bank 2016-10-31)
"A great starter pack for anyone who wants to be serious about diving into the digital age and driving change." (Thierry Campet, Global Head of Marketing and Communications, UBS Wealth Management 2016-10-25)
"A very well researched and written book that is an essential aid to help you navigate through the potentially vexatious digital world." (Nick Hughes, Director of Marketing and Communications, SEGRO plc 2016-10-31)
"The breakneck speed of today's digital environment is challenging for all marketers to keep up with. This book will help marketers from start-ups to large businesses take a firmer grip of this digital environment, and better use its capabilities to deliver greater levels of traffic, revenue and profit." (Simon Daggett, Global Head of Marketing, DHL Global Forwarding 2016-10-31)
"Brilliant insight into how to reality-check your own organisation and vision. There is courage in these pages - challenging and well-used terms and methodologies, but addressed in a helpful and practical way. A book to share." (Eda Colbert, Head of Brand and Marketing, British Council 2016-10-30)
"While I was reading this book, I was interrupting everyone I know I share ideas and quotes. If you are looking for an engaging, readable text that moves at the same speed as the digital world it describes, buy this book." (Kelly Barner, Managing Editor, Buyers Meeting Point 2017-02-15)
Features candid interviews and contributions from senior leaders at brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, The Metropolitan Police, RSA Insurance and more
Includes branded case studies spanning sector, company size and geography
Provides tried and tested models, frameworks and templates, including the Digital Culture Audit and the Digital Capability Framework
Empowers readers to understand why businesses need to change, what that change should look like, and how they should go about implementing it
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Top customer reviews
The pace of change and often its sheer scale and enormity should not be underestimated. It can truly feel that one has not got an existing digital transformation process implemented before having to look at the next one. This impacts throughout the organisation on many levels and for marketers who are having to utilise the latest digital methods to reach an incredibly diverse audience it is no mean feat.
In this book the authors look at the issues from a marketing-led perspective, pulling in real-world interviews from senior marketing executives at companies such as Twitter, LinkedIn and Deloitte to try and better understand how a digital culture has consumed their companies and how its benefits can be leveraged and its challenges dealt with. With a bit of luck and application the reader may be able to help develop a unique digital culture for their organisation and ensure that this ever-changing being keeps up with the-then latest developments.
As well as the obvious (!) explanation of why a company will need a digital culture and helping the reader plan their impending journey, considerable advice is given to help create a framework for future action for this journey as well as acting as a companion for evaluating future (changed) journeys at the same time.
It is a reasonably priced book and the authors have done a good job in not drinking copiously from the “technology fountain of hyperbole”. Creativity, enthusiasm and expectation is suitably tempered and this veneer of moderation is well-appreciated. The style of the book is a mix between the mainstream and academic textbook, yet it remains quite accessible for both reader-groups. Short chapters, easy-to-digest text and extensive references help this process. It felt, to this reader, that the case studies and actual comments were the key driver for this book. Whilst the background information may be essential for many, equally for the more-experienced it might not be so radical. Yet reading counter views from those involved can make a difference and make the book suitable for both audiences.
There was nothing to explicitly dislike about this book. For many it will be a Godsend. For others it is just a damn good, informative read.
Discussing the key issues and taking the reality forward, authors Daniel and Thomas, walk through the why, what and how of digital transformation, with real life interview examples to help you relate and understand.
Covering key issues like structure, leadership, technology and governance, the book is structured in easy to read bite-sized chapters, so it's perfect to pick-up and digest on my commute.
A must for any serious marketers' library!
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