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Building Digital Culture: A Practical Guide to Successful Digital Transformation Paperback – 3 Jan 2017

4.8 out of 5 stars 6 customer reviews

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Frequently bought together

  • Building Digital Culture: A Practical Guide to Successful Digital Transformation
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  • Building the Agile Business through Digital Transformation
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  • The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
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Product details

  • Paperback: 264 pages
  • Publisher: Kogan Page; 1 edition (3 Jan. 2017)
  • Language: English
  • ISBN-10: 0749479655
  • ISBN-13: 978-0749479657
  • Product Dimensions: 15.7 x 1.5 x 594.4 cm
  • Average Customer Review: 4.8 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 103,701 in Books (See Top 100 in Books)
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Product description

Review

"Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey." (Cesar Lastra, Founding Director, Bash and Build 2016-10-30)

"A genuinely inspiring, thought-provoking and motivational read wherever you are in your organisation and at whatever stage of your digital maturity." (Neil Costello, Head of Marketing, Atom Bank 2016-10-31)

"A great starter pack for anyone who wants to be serious about diving into the digital age and driving change." (Thierry Campet, Global Head of Marketing and Communications, UBS Wealth Management 2016-10-25)

"A very well researched and written book that is an essential aid to help you navigate through the potentially vexatious digital world." (Nick Hughes, Director of Marketing and Communications, SEGRO plc 2016-10-31)

"The breakneck speed of today's digital environment is challenging for all marketers to keep up with. This book will help marketers from start-ups to large businesses take a firmer grip of this digital environment, and better use its capabilities to deliver greater levels of traffic, revenue and profit." (Simon Daggett, Global Head of Marketing, DHL Global Forwarding 2016-10-31)

"Brilliant insight into how to reality-check your own organisation and vision. There is courage in these pages - challenging and well-used terms and methodologies, but addressed in a helpful and practical way. A book to share." (Eda Colbert, Head of Brand and Marketing, British Council 2016-10-30)

"While I was reading this book, I was interrupting everyone I know I share ideas and quotes. If you are looking for an engaging, readable text that moves at the same speed as the digital world it describes, buy this book." (Kelly Barner, Managing Editor, Buyers Meeting Point 2017-02-15)

Book Description

Features candid interviews and contributions from senior leaders at brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, The Metropolitan Police, RSA Insurance and more

Includes branded case studies spanning sector, company size and geography

Provides tried and tested models, frameworks and templates, including the Digital Culture Audit and the Digital Capability Framework

Empowers readers to understand why businesses need to change, what that change should look like, and how they should go about implementing it

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TOP 1000 REVIEWERon 14 February 2017
Format: Paperback
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on 30 March 2017
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on 5 January 2017
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on 6 January 2017
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on 6 January 2017
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on 14 March 2017
Format: Paperback
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse

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