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Building BRICs: The New Scramble For Africa by [Njau, Barbara]
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Building BRICs: The New Scramble For Africa Kindle Edition

4.1 out of 5 stars 7 customer reviews

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Kindle Edition, 29 Jan 2013
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Length: 45 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product details

  • Format: Kindle Edition
  • File Size: 235 KB
  • Print Length: 45 pages
  • Publisher: Endeavour Press Ltd. (29 Jan. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00B86P3BQ
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.1 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #183,441 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.1 out of 5 stars
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Fantastic book! Very well written; succinct enough to fall under the category of a short story, yet detailed enough to educate anyone relatively familiar or somewhat unfamiliar with the rise of the BRIC's and their investment and involvement in changing Africa's economic landscape. Before reading this book I had a vague understanding of China's investment in Africa, but had no idea about the role Russia, India and Brazil has had in the economic growth of Africa. One aspect I found particularly fascinating was the insight into the history of the BRICs and Africa prior the recent economic boom. Therefore, I would recommend this book to anyone like myself who would like a deeper insight into the term 'Africa rising' currently being banded around national and international press and media, or those with some knowledge of foreign direct investment but seeking to deepen their understanding of the foreign direct investment of BRIC's in Africa.

I really like the acccessibilty of the authors writing style and the balance between a qualitative and quantitative analysis of the topic. Would definitely recommend it for those interested in the topic, those with a passing interest or even those who have no concept of the BRICs relationship with Africa. There's really something for everyone. And at £1.99, it's a steal considering it's written to Financial Times standard (by a Financial Times journalist no less) but actually more affordable than a single issue of the Financial Times.
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The book is a useful - if in the meantime somewhat dated - look at the presence of companies from BRIC countries in Africa and their activities there. The author has compiled a high level overview from various conferences, newspaper articles and a couple of interviews to show the involvement, without any claim to completeness or without presenting a comprehensive overview or analysis.

What you get in the book are some examples of investments made, of areas where each of the BRIC countries / companies coming from there focus on (geography as well as industry / field of activity) and some opinions on where this could develop towards.

As lots of it is based on a point in time picture (late 2012 / early 2013) many things are somewhat dated - something the author could have avoided by looking at longer term trends and developments. One also often gets the impression that the coverage of various BRIC companies and the African states these invest in depended primarily on the sources avialable to the author, which could present a somewhat distorted view.

The essay (the length is not quite that of a full grown book) is certainly a solid first look at the topic but will probably not satisfy the more interested or knowledgeable reader. As such more of a summary of the potential importance of Africa as a place for doing business in and some general peculiarities that may make it easier for companies from BRIC states to do so than an in-depth analysis of the subject.
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A compelling look into the current socio-economic situation of African countries that the author had visited. Whereas the 1885 scramble of the continent by Europeans was unilateral and only profiting the colonial force, the book shows how Brazil, Russia, India and China are working hand in hand with local governments, almost in partnership to improve the state of African countries. Written in simple terms and barely no jargons, this book can help the reader realizing the immense opportunities the continent has to offer as well as warn about the pitfalls that had made the dark continent never to reach its potential. A must-read for foreign investors, reflective Africans or curious minds alike, those who are willing to make that leap of faith to see a change in Africa.
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Less a book more a collection of journalistic articles - as a result it lacks a coherent feel and thoroughness that a better text would have. I was looking for some insight into the subject, founded on the author's knowledge and expertise of the subject. Instead the facts - such as they are - were gleaned from various market commentators and news analysts then subsequently regurgitated herein. The resulting 'book' lacked depth and authority.
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