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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru Paperback – 13 Apr 2010
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lays out [all] the right questions for anyone launching a brand. (Director, June 2010).
From the Back Cover
You don t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.
How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.
You will learn how to:
- Establish your brand values and positioning
- Get the all–important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
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Top Customer Reviews
This is not a turn-key or cook-book solution, we still have to do all the hard work, and it will not take a mere 30 days. While one could skim through the book for an overview in a day or so, to my mind to achieve any worthwhile results it looks more like six months of hard slog. As we all know, the rewards in most businesses are directly proportional to the amount of CONSTRUCTIVE effort one is prepared to put in. The book helps a lot with being constructive, and will minimise wasted effort, and should help to prevent us from being trapped into running around in a diminishing circle.
Even if in the end you make no changes at all, it is still a worthwhile read because you will have almost certainly broadened your perceptions about the business world, and in turn how it perceives your "Brand". It does not provide all the answers, but it is a good starting point, a broad grounding giving us a better and wider view of the big picture. It supplies us with enough ammunition to be able to ask the right experts the right questions at the right times for solving our particular difficulties.
If we end up paying the inevitable experts' professional fees for only a few days instead of a few weeks then it will have paid for itself many times over. And yes, it did help me, eventually.
There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up
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Whilst it was therefore not at all what I was looking for, I ploughed through the book and completed all the exercises and for what it is, it's excellent. The work involved - figuring out the brand's values, who your brand doesn't want to appeal to, points of difference to competitors etc - was very useful and helped enormously when I finally engaged a branding agency to come up with a new brand name - something I naïvely thought the book would cover.
Simon Middleton's writing style is very easy going. The book is packed with excellent examples. The exercises are challenging and thought provoking and I think this is a book I will use again and again.
While giving some useful indicators as to what to consider, I actually think from my own work and experience to date it misses the key point (and the title ends up being misleading) which is to build a real time lasting brand is not a quick over night event and is many years not days of work. The book sets you off in the right general directions but the slow burn to success is what makes the basis for real lasting super brands. The meticulous consistency and specific application needed plus endless tweaking of getting it right is in responding to markets and competitors is not to be underestimated from my own bitter experience.
Most Recent Customer Reviews
Loved the first half of the book. For me, the exercises proved useful. Particularly creating a narrative and persona for the brand. Read morePublished 4 months ago by Kemo
Found this book very useful in helping me to define where I wanted to position my start-up. Easy to read, with good practical advice.Published 13 months ago by Susan B