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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru Paperback – 13 Apr 2010

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4.5 out of 5 stars 51 customer reviews

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Product details

  • Paperback: 358 pages
  • Publisher: Capstone; 1 edition (13 April 2010)
  • Language: English
  • ISBN-10: 1907312420
  • ISBN-13: 978-1907312427
  • Product Dimensions: 17.3 x 2 x 21.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 124,429 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

lays out [all] the right questions for anyone launching a brand. (Director, June 2010).

From the Back Cover

You don t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

You will learn how to:

  • Establish your brand values and positioning
  • Get the all–important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.


Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

By R. F. Stevens HALL OF FAMETOP 50 REVIEWER on 9 Feb. 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
If you've not thought much about how others (customers, rivals, bank manager, etc) perceive your business, and are wondering how to improve it (like I was), then this book is quite a good way to refresh stale ideas, add focus, and gain the benefit of a different approach, possibly from several different useful angles. In other words it helps us to identify and promote our "Brand".

This is not a turn-key or cook-book solution, we still have to do all the hard work, and it will not take a mere 30 days. While one could skim through the book for an overview in a day or so, to my mind to achieve any worthwhile results it looks more like six months of hard slog. As we all know, the rewards in most businesses are directly proportional to the amount of CONSTRUCTIVE effort one is prepared to put in. The book helps a lot with being constructive, and will minimise wasted effort, and should help to prevent us from being trapped into running around in a diminishing circle.

Even if in the end you make no changes at all, it is still a worthwhile read because you will have almost certainly broadened your perceptions about the business world, and in turn how it perceives your "Brand". It does not provide all the answers, but it is a good starting point, a broad grounding giving us a better and wider view of the big picture. It supplies us with enough ammunition to be able to ask the right experts the right questions at the right times for solving our particular difficulties.

If we end up paying the inevitable experts' professional fees for only a few days instead of a few weeks then it will have paid for itself many times over. And yes, it did help me, eventually.
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Format: Paperback Verified Purchase
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.

There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up

feel free to write me at moneymavericks92@gmail.com.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Maybe 'Build up an existing brand' is too much of a mouthful, but this book has precious little to say about what I, as a non-advertising industry person, would imagine 'building' a brand involves. Instead, the book assumes you already have a brand and now need to understand what your brand stands for and how to promote it.

Whilst it was therefore not at all what I was looking for, I ploughed through the book and completed all the exercises and for what it is, it's excellent. The work involved - figuring out the brand's values, who your brand doesn't want to appeal to, points of difference to competitors etc - was very useful and helped enormously when I finally engaged a branding agency to come up with a new brand name - something I naïvely thought the book would cover.

Simon Middleton's writing style is very easy going. The book is packed with excellent examples. The exercises are challenging and thought provoking and I think this is a book I will use again and again.
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By Charles Vasey TOP 500 REVIEWERVINE VOICE on 9 July 2010
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The author is not kidding when he suggests a thirty day programme; there is a vast amount of work in this volume and he does expect you to complete the various projects. Although one might think of brands as being part of the larger corporate world (along with HR departments and Mission Statements) Simon Middleton has plenty of examples of much smaller businesses that have developed a strong brand. There is not a great deal of original stuff in here (the usual stuff about pricing for value, for example) but it is very thorough indeed. Whether Simon's methods may or may not work for your brand they will at a bare minimum make you think about it.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book is really well written and presented in such a format that it's easy to follow and keep up with as you're moving through it. If you're one of those budding entrepreneurs who wants to start up a cottage industry that will rely heavily on your brand then this book is an excellent place to start with. I'd definitely recommend it to friends (and you).
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By Siriam TOP 1000 REVIEWERVINE VOICE on 21 Aug. 2010
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I obtained this book as I had under a special project a desire to understand how brand strategy gets formulated and built. The book is very easy to read. I am sure many more skilled in the area would find it too basic but for starters it was fine.

While giving some useful indicators as to what to consider, I actually think from my own work and experience to date it misses the key point (and the title ends up being misleading) which is to build a real time lasting brand is not a quick over night event and is many years not days of work. The book sets you off in the right general directions but the slow burn to success is what makes the basis for real lasting super brands. The meticulous consistency and specific application needed plus endless tweaking of getting it right is in responding to markets and competitors is not to be underestimated from my own bitter experience.
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