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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Paperback – 13 Apr 2010

4.5 out of 5 stars 57 customer reviews

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Product details

  • Paperback: 358 pages
  • Publisher: Capstone; 1 edition (13 April 2010)
  • Language: English
  • ISBN-10: 1907312420
  • ISBN-13: 978-1907312427
  • Product Dimensions: 17.3 x 2 x 21.1 cm
  • Average Customer Review: 4.5 out of 5 stars 57 customer reviews
  • Amazon Bestsellers Rank: 12,205 in Books (See Top 100 in Books)
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Product description


'...lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).

From the Back Cover

You don't need a marketing degree or intensive training tobuild an attention-grabbing brand; you just need this book -and 30 days.

Simon Middleton shows you how to create, manage and communicateyour brand profoundly and effectively, in just 30 days, byfollowing 30 clear exercises.

How you work through the book is up to you, the result will bethe same: an authentic, compelling and highly distinctive brandthat will attract and engage customers and fans.

You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising.Your brand is what your company means to the world. Getting thatmeaning right is the most important thing you can do inbusiness.

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