- Hardcover: 224 pages
- Publisher: Simon & Schuster (24 Sept. 2001)
- Language: English
- ISBN-10: 0743224221
- ISBN-13: 978-0743224222
- Product Dimensions: 21.9 x 14 x 2.1 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 959,509 in Books (See Top 100 in Books)
Buck up, Suck up...and Come Back When You Foul up: 12 Winning Secrets from the War Room Hardcover – 24 Sep 2001
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Tom Peters author of "In Search of Excelllence" Carville asked me to blurb this book. He doesn't know me from Adam. He kissed my ass. I read the manuscript. (I planned to skim it -- I ended up inhaling every word and missing a few Sunday NFL games.) I love this book. I'm going to buy fifty copies -- at retail -- and send 'em all to my CEO friends. There's real wisdom here -- 1,000 miles from the usual self-help crap. Does it fit the business world? 100 percent. After all, every world is eventually about getting tough stuff done -- that is, hardball politics. Bravo!
About the Author
James Carville is the best-known and most-loved political consultant in American history. He is also a speaker, talk-show host, actor, and author with six New York Times bestsellers to his credit. Part of a large Southern family, he grew up without a television and loved to listen to the stories his mama told. Mr. Carville lives with his wife, Mary Matalin, and their two daughters in New Orleans. --This text refers to the Paperback edition.
Top Customer Reviews
If you're already a spin doctor - the advice given will not surprise you (well, maybe part of it will). But if you're new to the game this is an easy to read introduction and a must read for all aspiring political leaders!
The two Democratic strategists combine to describe the key elements of how they feel that political candidates (whether Democrats or Republicans, conservatives or liberals) can win elections, and successfully pursue their agendas in office.
The general advice is to take the offense, and stay on it, even when on defense.
Let me paraphrase the key points into a shorter list to make the concepts more understandable:
1. If you keep trying your hardest to get elected, someday you will succeed. Abraham Lincoln is the prime example.
2. Honestly seek out allies when you need them to get elected. John F. Kennedy taking on Lyndon Johnson as his vice presidential candidate is the main example.
3. Attack your strongest candidate in the general election constantly above the belt. Attack first, attack hardest, and counter-attack first. The first Clinton presidential campaign is the main example.
4. Pick the issue where the strongest general election opponent is most vulnerable, and don't let go! "It's the economy, stupid!"
5. Tell your story unceasingly in a brief, emotional, unique, and relevant way. "Are you better off than you were four years ago?"
6. Be quick to lead with your mistakes, weaknesses, and flaws by realizing that people want to hear it from you first. They will find out anyway, and you can gain credibility and trust this way.
7. Once you are in office, use your political capital wisely where it will make a difference. Build on success!
I suspect that most of these points are not new to you. Why read the book, then?Read more ›
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
But after reading their book, I really felt that I learned from their experiences. This all happened without being talked-down to, or without them resorting to spacey warm and fuzzy motivational speaker drivel. I felt like I was getting face-time with the bosses, and they were giving me valuable advice--not just shouting down wornout platitudes. And while some people from the Right might be instantly repulsed by the sight of them, they should know that Carville & Begala go out of their way to be balanced, and that the lessons they offer can (and should) be embraced by all.
For those of you considering buying this book, I'd say do it. It's both a down-to-earth and entertaining read.
Their anecdotal approach to the "Buck Up" section of the book is inspiring--and funny.
They explain why you have to "Suck Up," why so many folks don't or won't, and the consequences of failing to do so. It's really not so awful, they contend--and besides, you're not as special as you think you are.
Politicians, businesspeople, those climbing the corporate ladder--anyone who has a goal s/he'd like to achieve--every one of us "Fouls Up" on the way.
That is when you "Buck Up" and start over.
This book is as passionate as Carville and as unflappable as Begala. It makes you laugh and it makes you think.
The authors do not pretend to be non-partisan in their personal views, but their aim here is not to advance that partisanship.
Their aim in this book is to provide practical advice, based on personal experience, to anyone who has a goal. Anyone with a dream to achieve.
They know what works and what doesn't, and they reveal their insights with humor, much of it self-deprecating.
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