Dr Bruce Grimley, Born in Chelsea, London (1955) A Chartered Psychologist in the UK who specialises in coaching psychology. Particularly interested in modeling as a method of learning. Specialising in NLP Bruce has lectured on this subject at many Universities and Conferences around the world. Even though Bruce has written papers and chapters on NLP coaching "The Theory and Practice of NLP Coaching" is his first Solo Book. He lives in the slow lane with his family in Cambridgeshire, England, enjoying the English Country side and all that life has to offer. His company Achieving Lives Ltd has assisted individuals to set goals on their own terms and live the lives they wish since 1995. Bruce's PhD research explored the tantalising research question....."What is NLP?"