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Brochures: Making a Strong Impression - 85 Strategies for Message-driven Design (Creative Solutions) Paperback – 1 Jan 2007

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 192 pages
  • Publisher: Rockport Publishers Inc. (1 Jan. 2007)
  • Language: English
  • ISBN-10: 1592533469
  • ISBN-13: 978-1592533466
  • Product Dimensions: 22.9 x 1.4 x 27.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 631,190 in Books (See Top 100 in Books)

Product Description

About the Author

Jenny Sullivan is a Senior Editor of design at Hanley Wood Magazine and a seasoned graphic design writer for HOW, I.D., The Artist's Magazine and other consumer and trade publications. She lives in Vancouver, USA.

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
Awesome book. Sat in the corporate environment and the life of creativity being driven from me... You get the picture. This book never fails to give me a little kick. Some very nice brochures in here. I have read others moan about such books not giving enough insight into the story behind the designs within. You should wonder on the chat at the coffee shop with the client as the team from the agency persuaded the client to be daring and won. Some say such books are not inspirational because the designs may be from the 90's or from a couple of years back. Oh Boo Hoo. Bless you; looking in books as you look on the internet for inspiration. Look into yourself and inspire. If you do brochures as I do. They often arrive with a pre defined set of rules. Those are called brand guidelines. Clients often don't know of em and middle management don't care about em.. No I'm sorry I can't change the logo colour to pink. Why can't I change the colour. Because were Roche Pharmaceuticals and its Blue!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I don't work for em anymore.

The idea is to be creative between the goal posts. Thats your job as a Graphic Designer. Many ideas just arrive or some are a fading thought of something you saw over the weekend. Suddenly it becomes a torrent as you start work on a project. For every design I do there will be six that don't hit the clients eye. To get something passed the 'brand police' and it be completely different but still in brand is the kick that I like. Is that one of our colours? Yes we have 16 main colours in coated and uncoated..Plus tints and shades! Really!

From that there is chance to build a style.

This book is full of such moments.

I want to work in the states.......
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Most Helpful Customer Reviews on (beta) 2.5 out of 5 stars 2 reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars Good book for design inspiration 24 May 2007
By Marcus Neto - Published on
Format: Paperback Verified Purchase
This is a good book for design inspiration. Some of the brochures seem a little dated which is why I gave it a 3. But the principles that you can get frmo it are good.
2.0 out of 5 stars Not much of an inspiration... 10 Dec. 2009
By DecoSound - Published on
Format: Paperback
If you're looking for something to get you inspired, this isn' it. It has some good designs, but nothing that makes you admiring and wishing you had done that. Most are average designs, that offer nothing new. Some are pretty bad, actually, resembling early 90's design. Some are just simple, "text on one page, photo on the other" style. Other books like Best of Brochure Design 9, by the same publisher, are much more enticing. Rockport really struck out on this one.
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