From the Back Cover
Whether its display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services.
Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking. You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel.
Gain a comprehensive, jargon-free overview of online marketing
Understand how to tell an online fad from a genuine opportunity
Know which methods yield the best rewards and how to use them