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Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words Paperback – 25 Jan 2011
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From the Back Cover
E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.
Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something thatll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something thats brilliant.
Produce business writing people actually want to read
Persuade and inspire people, sell more, or get that job
Get a distinctive, powerful and engaging writing voice
A long overdue scythe through the conventions of business writing. John Allert, group head of brand at McLaren
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Top Customer Reviews
It's completely turned the quality of my writing around. I doubt I'll win a Pulitzer anytime soon. But, taking on board some of the lessons in the book, has really helped me put my thoughts on to paper (and the screen), much more easily and clearly.
Part of my job is to write to people on pretty much a daily basis. I write them things like proposals, reports, emails, letters, etc. It's usually to ask them to do something, or, change their minds about something. Because I'm dealing with subject matters so dull and boring to start with, I'm probably the last person they'd like to read something from.
I'm now able to put interesting and creative spins on the generally boring things I write. What's more, I've had better results and responses from people I write stuff to so far (though, I don't think they'll be jumping out their seats, and punching the air in excitement when they get an email from me, just yet). This definitely has something to do with the type of writing style and tone that the book supports throughout.
Neil takes an approachable and easily digestible style in giving you the information from his book - staying true to the stuff he bangs on about. It's easy to pick up and read, and has stuff that you can take and put into practice right away.
I can't recommend this highly enough.
P.S. One bad thing about this book, is that it left me with this typically clichéd 'I wish I found this sooner' feeling.
A very good book indeed
You need to read it
I am excited about this. My first ever Haiku, a special type of Japanese poem. Also a useful writing technique I learnt about in Neil Taylor's book `Brilliant Business Writing' (BBW). And there's more. Lots more that inspired, engaged and persuaded me (see the sub-title). And plenty for you if you are looking for help with writing - whether for business or not. This is 5 star help. Here's my three reasons why.
First, from page one I met a real person (the writer), Neil. Well, that hooked me. His personality is there on every page. He has a passion for writing that kept me fully engaged. His down-to-earth (northern influence) myth-busting approach gives us all permission to break some of those precious rules (what rules?). And his witty wisdom gives you the techniques to write better in business. His presence in his writing made a potentially boring how-to book a real page-turner for me. Honest.
Second, he practices what he preaches. On the other hand, he might prefer - he writes as he tells you to write. I'm learning. Structure, style and magic, his three core ideas for writing, are there in the book to read about and experience. He takes you on the journey of how to write better, step by step, in a clear, natural and interesting way which is central to how he suggests we put his ideas into practice. They work because his book works.
If you have read this far, then Neil's ideas do work because I have used them here in this review. Although he is a wee bit cheeky (I like that), I swear on the BBW that Neil Taylor did not pay me to write this review while he sits in Kennington watching Doctor Who. See page 220 - but read the rest of the book first. No cheating.Read more ›
What was the secret?
I kept it simple
I started with the most important points
Here and there elements of intrigue
It remained genuine
Oh and reading it back to myself before hitting the publish button helped
What used to take me days to write a single blog post I now do it in less than 1 hour.
Using the tips in this book I was able to write a 10 page e-book in less than 2 hours and that gives me the content I need and can re-purpose for the coming 3 months.
Anyone who is serious about getting noticed on the widely congested internet better start writing brilliantly to be paid attention to.
Most Recent Customer Reviews
Great book, entertaining and bursting with tips based on real life experience. Already put a lot into practice in my day-to-day tasks at work. It's pure learning with a smile. Read morePublished 22 months ago by Debra Hoelsaether
For the first few years of my career as a communications professional this was my bible. I now manage others and make it compulsory reading for every member of my team. Read morePublished on 29 July 2014 by David Taylor
This book was disappointing. It never came through with anything concrete. I appreciate the intellect of the author (a Cambridge Linguistics graduate) but I think he is having a... Read morePublished on 1 Mar. 2014 by Annie
Its been a long time since I found reading a business book such a pleasure. I appreciate that some reviewers didn't care for the tone - I liked it. Read morePublished on 22 Oct. 2013 by minnimand
I'm a young writer developing my skills. I am able to write in a convoluted academic style that makes me sound smart, but I don't think this ability is very useful for most of the... Read morePublished on 28 April 2013 by Mr. Ryan Wilson