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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry Paperback – 6 Mar 2014

4.2 out of 5 stars 11 customer reviews

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  • Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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  • Building a Better Business Using the Lego Serious Play Method
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  • How to Facilitate Meetings & Workshops Using the LEGO Serious Play Method
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Product details

  • Paperback: 320 pages
  • Publisher: Random House Business (6 Mar. 2014)
  • Language: English
  • ISBN-10: 1847941176
  • ISBN-13: 978-1847941176
  • Product Dimensions: 12.9 x 2.1 x 19.8 cm
  • Average Customer Review: 4.2 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 120,468 in Books (See Top 100 in Books)
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Review

"The raw material he deals with is every bit as durable and grip­ping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world." (Financial Times)

"A nuanced and readable case study." (Wall Street Journal)

Book Description

The story of LEGO's extraordinary rise, fall and rise again.

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on 30 March 2015
Format: Paperback|Verified Purchase
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on 6 November 2013
Format: Hardcover|Verified Purchase
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TOP 100 REVIEWERon 8 August 2013
Format: Hardcover
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